Booking.com reveals how the ‘pandemic effect’ could finally tip sustainable travel intent for Kiwis into impactful action

Booking.com reveals how the ‘pandemic effect’ could finally tip sustainable travel intent for Kiwis into impactful action.

New research from Booking.com suggests that the pandemic has been the tipping point for travellers to finally commit to their own sustainable journey, with 68% of Kiwi travellers believing we have to act now to save the planet for future generations.  

Booking.com’s 2021 Sustainable Travel Report reveals that more than three quarters (77%) of Kiwi travellers think sustainable travel is a vital part of achieving this, with two thirds (61%) stating that the pandemic has influenced them to want to travel more sustainably. The timing of the report makes the findings even more poignant, as the travel industry looks to rebuild amidst the ongoing pandemic, says Todd Lacey, Area Manager of Booking.com New Zealand. 

“Our research uncovers how the travel hiatus has opened New Zealanders’ eyes to the impact, both positive and negative, that their trips can have on local ecosystems and communities around the world,” says Lacey. “At Booking.com we believe travel is a force for good, but it has to be done in the right way to ensure we are protecting the planet for future generations.”

Lowering our footprint
Kiwi travellers shared a variety of steps they plan to take to leave less of a footprint on the world as they explore it including’ 80% wanting to reduce general waste, 79% wanting to reduce their energy consumption and 75% wanting to use more environmentally friendly modes of transport such as walking, cycling or public transport over taxis or rental cars. 

Fortunately, it’s not just good intentions. Many of these sustainable pledges are coming to fruition, with travellers revealing that while on holiday in the past 12 months, 40% made a conscious decision to turn off their air conditioning/heater in their accommodation when they weren’t there, 53% took their own reusable water bottle, rather than buying bottled water, and 38% did activities to support the local community. 

Yet Kiwi travellers feel their own efforts may be hindered when on holiday with over half (58%) admitting they get annoyed if their accommodation stops them from being sustainable. Further, despite 81% of travellers pledging to seek out accommodation that has reputable third-party sustainability accreditation, barriers still remain with 49% of travellers believing there simply still aren’t enough sustainable travel options available in 2021. 
But it may be more a lack of communication than a lack of action: 3 out of 4** Booking.com accommodation partners say they have implemented sustainable steps at their property, but only one-third (31%**) actively communicate their efforts to potential guests, with this mostly happening at the time of check-in (59%**). With half of Kiwi travellers still believing ample sustainable travel options are not available, this suggests that significant change is needed to make sustainability information accessible at earlier stages of the booking process.

Closing the gap, step by step

Booking.com believes they have an important responsibility to make sustainable choices easier, both for accommodation providers and travellers. That’s why the company is currently rolling out a program for properties that will support them in taking the next steps to become more sustainable. This includes sharing guidance, insights and best practices with properties via various educational opportunities, including handbooks and dedicated content, all available via the Booking.com Partner Hub.

In connection, Booking.com is currently displaying over 30 certifications officially approved by the Global Sustainable Tourism Council (GSTC), Green Tourism and the EU Ecolabel, as well as multiple hotel chain sustainability programs. 

Booking.com is also encouraging its accommodation partners to update their sustainability information, which includes 32 practices across five key categories: waste, energy and greenhouse gases, water, supporting local communities and protecting nature. 

“As a leader in travel, at Booking.com we believe we have an important responsibility to make sustainable choices easier, both for accommodation providers and travellers. While there is much, much more to be done, we are optimistic about the passion and commitment we are seeing from all sides,” says Lacey. 

To download Booking.com’s full 2021 Sustainable Travel Report, click here.