Seaweed + Mānuka

WORDS CHANTELLE LAURENT PHOTOS LOGAN DAVEY / LARISSA DRYSDALE

We meet the award-winning business rebuilding the mānuka industry from the ground up, bringing real benefits to the East Cape.

Mānuka honey is a bit of a golden child. Lauded for its antibacterial and antiviral properties, it's a product of bees foraging on the mānuka plant: a flowering, evergreen shrub found growing prolifically across the East Cape. New Zealand Mānuka Group founder, Phil Caskey, kickstarted global demand for mānuka honey when he developed the world's first mānuka honey medical dressing in 2000 (still in use in many hospitals around the world today).

Breaking the cycle

In in 2011, after a break from the industry, a Māori landowner contacted Phil asking for help. Fairness and transparency was needed: landowners growing the plants were suffering. Phil set about establishing agreements between landowners, beekeepers and manufacturers, ensuring an open and fair return for all.

Phil returned fulltime to the industry with his business, the New Zealand Mānuka Group (NZMG). A business rooted in its belief in sustainability of the land as well as its people, the NZMG saw that the mānuka plant had so many other other uses other than just producing honey. They have built, from the ground up, an entire industry around mānuka, creating and returning wealth to local communities, and using the products to bring strength and vitality into our homes, gardens, and families.

What bees do

Bees pollinate the mānuka shrubs over their 20 to 30 year life cycle. During the short flowering season, honey is collected from the hives and processed for our consumption.  Once the flowering season is over, the trees are trimmed allowing them to thrive better, and the brush collected is processed into highly potent mānuka oil ßeta triketones (MßTK).

The residual mānuka mulch from this oil processing activity is rich in nutrients and forms a dense fibre which retains an incredible amount of nutrients, making it ideal for gardens. And because it has been steam cooked, it is free from problematic weeds.

Along the coast

Alongside the innovative group's operations with the mānuka plant, they also harvest the abundant, tidal washed seaweed from the pristine waters along the East Cape's fertile coastline. The group is the biggest producer of pharmaceutical grade agar (a jelly-like substance found in seaweed), in the southern hemisphere. In-house scientists have recently identified wide ranging benefits in the green and brown seaweeds also collected by their harvesters. These seaweeds have been found to contain essential amino acids and trace minerals which significantly boost the health of bees as well as pastures, crops and our gardens.

With NZMG building the mānuka industry and other opportunities, Māori landowners and trusts are developing their land on the East Cape into high quality, well-resourced mānuka plantations. Those with already converted land are employing and training local people into wide ranging jobs from plantation workers and production staff, right up to qualified horticulturalists and managers.

The group's full range of products is huge: honey, oils, beauty products, seaweed, garden mulch, fertiliser and so much more: and all from our lush, verdant East Cape. 

Going the full circle. 

And behind all this product innovation is a commitment to the people of the East Cape and their land. A fair share of the value NZMG creates goes back to the landowners and beekeeping partners, and so to the local community, through job creation, upskilling and redistribution of wealth. Families are able to stay together, on the land of their ancestors, and land is harvested sustainably. Everyone benefits.