Teens and screens: Finding the balance

Ellie Gwilliam from Parenting Place explains how parents can guide teens back to real-world connections when screen time dominates social interactions.

Technology offers us great ways to stay connected and maintain relationships. Our teens, amongst the first ‘born and bred’ digital natives, are experts at online connection − handy if we ‘older folk’ need tech support. But, how are their social skills playing out in real life?

Are our young people able to connect with others and build relationships in the offline world? Can they be social without the media? Will they ever actually talk to us again, instead of just sending a DM asking what’s for dinner?

If this concerns you, here are three things to consider as you encourage your teenager to put down their device and engage in some face-to-face interactions.

Try to remember what being a teenager is like.

The teenage years are defined by social awkwardness, feeling misunderstood and a desire to assert independence, all while still having to follow rules. So, it isn’t surprising that our teens can find interacting in-person difficult – especially when we insist on them doing so on our terms.

While you might think getting them to show off their ukelele skills at the staff Christmas party is a helpful way to face their social insecurities, it may just reinforce their beliefs that the online world is a much safer and more pleasant place to socialise. Instead, provide low-pressure opportunities for social interaction – perhaps with people familiar to them where they can choose to interact or just observe.

Ask for their suggestions and follow their lead.

The teenage brain thrives on connection with peers, but that doesn’t mean it doesn’t like connecting with parents. While a teenager’s friends are very important to them, research tells us that the parental relationship remains a strong influence. Our teens want us to show them that we find them interesting, likeable and worthy of our time. One of the best ways to do this is by connecting through their interests and pursuits. This may mean trying to understand online gaming or wading through obscure reels, but it could also mean giving them a lift to the gaming store or skate park, shopping for snacks or trying testers at the makeup shop – all opportunities to develop real-life social skills without them realising!

Model good social skills.

Teenagers are experts at tuning out lectures. While our words may not matter much, teenagers always watch and learn from our actions. So, if we want our teens to get off their devices and use their real-life social skills, we must do the same.

Managing our own device use and getting out and about ourselves can give our teenagers the confidence to do so as well. Be a role model of good conversation and asking good questions. Show them how to treat others with respect and empathy. And even if you’re not that assertive in social situations, make the effort to go outside of your comfort zone and flex all the social muscles you have – after all, that’s what we’re asking our teenagers to do!

PARENTINGPLACE.NZ

Leading from the front

A Tauranga law firm’s huge national win proves that even the smallest of changes can make the biggest difference.

words KARL PUSCHMANN

When Cecilia Burgess heard her name announced as the winner of the prestigious, ‘Law Firm Leader of the Year’ award at the NZ Law Awards last November, there was only one thought rushing through her mind; “Don‘t trip up the stairs.”

“I really didn’t expect to win,” the CEO of Tauranga law firm Cooney Lees Morgan says. “I was blown away. It’s very humbling to get an her, UNO is prepared to take a guess at what made her leadership stand out; her belief in the company’s core values.

It’s quickly apparent that her focus is on creating a supportive environment for her team, and the positive flow-on impact that has for Cooney Lees Morgan’s clients. One small example was a recent offer of free parking to the firm’s staff.

“We have a lot of people who are working mums or dads,” she says, noting that the school run is often a daily pain point for working parents.

“Taking away that stress was a really good thing. A tiny thing to do, but huge ramifications for our people.”

It’s a small showcase of her commitment to the firm’s values, particularly towards “whānau”, or family. Cecilia is also proud of the firm’s Rainbow Tick accreditation, which was a difficult, “soul-searching” process to complete, but important in showcasing their commitment to inclusivity.

“We spent a lot of time challenging ourselves and looking at our documents, asking ourselves, ‘Is this showing an unconscious bias?’,“ she reflects.

As well as values-based improvements, Cecilia has also been steering Cooney Lees Morgan through a significant internal transformation, streamlining and improving their systems and processes behind the scenes.

Although these changes may be unnoticed outside the company, together they contribute to an award-winning performance that has greatly benefited both the firm and its long-time clients, many of which have been loyal for decades.

“I don't think you get to achieve that in this day and age unless you are delivering something beyond the letter of the law,” she smiles. “It's about the whole experience.”

COONEYLEESMORGAN.CO.NZ

Master your mortgage

Brooke Rapson of Rapson Loans explores the many benefits of working with a mortgage adviser.

photo JAHL MARSHALL

Buying a home is one of the most significant financial decisions a person can make. With the variety of banks and mortgage options available, navigating the process can be overwhelming, especially for first-time buyers.

A mortgage adviser plays a crucial role in simplifying this journey, offering expert advice and access to a wide range of mortgage products. Here are some key benefits of working with a mortgage adviser.

1. Access to a wider range of mortgage deals

One of the biggest advantages of using a mortgage adviser is the ability to apply to multiple banks and other financial institutions. This is something most people would never have time to do on their own. Unlike going to a bank directly, a good adviser knows all the banks and the products they offer and can target your application to the most suitable institutions. This means they can find deals that best suit your financial situation, potentially saving you thousands over the life of your loan.

2. Expert guidance and market knowledge

Mortgage advisers have extensive knowledge of the mortgage market, interest rates, and lending criteria. They stay updated with changes in regulations, policies, and economic conditions that can impact mortgage approvals. Their expertise helps borrowers understand complex terms and conditions, ensuring they make informed decisions that align with their financial goals.

3. Tailored advice based on your financial situation

Every borrower has unique financial circumstances, from income levels and credit history to employment type and debt obligations. Mortgage advisers assess these factors and recommend mortgage options that match individual needs. Whether you’re a first-time buyer, self-employed, or looking to refinance, an adviser can find solutions tailored to your situation, increasing your chances of approval.

4. Time-saving and hassle-free process

Applying for a mortgage involves extensive paperwork, applications, and negotiations with lenders. A mortgage adviser streamlines this process by handling much of the administrative work, from gathering necessary documents to submitting applications on your behalf. This not only saves time but also reduces stress, allowing you to focus on other aspects of buying a home.

5. Support throughout the mortgage process

A mortgage adviser provides ongoing support beyond the initial mortgage application. They help with negotiations, liaise with solicitors and estate agents, and ensure a smooth transaction from start to finish. Even after securing a mortgage, they can advise on refinancing options or future financial planning. In conclusion, working with a mortgage adviser can save time, money, and stress while providing expert guidance tailored to your financial situation. Their access to exclusive deals, in-depth market knowledge, and ability to navigate complex processes make them an invaluable resource for homebuyers.

RAPSON.CO.NZ

Boosting business

A new company to the Bay is ready to help distressed businesses "turn things around".

photo QUINN O’CONNELL

Martin Macdonald is under no illusions about his methods.

“It's a prick of a process to go through,” he admits. “But then, when we’re done, the business is often saved, the people retain their jobs, and it's all going well. That's a fantastic feeling. There’s nothing better in life than doing this.”

Martin is CEO of Whiterock, a business advisory firm that specialises in helping medium and large-sized companies with annual turnovers in the millions navigate out of any tough financial waters they may have drifted into. In corporate lingo, they’re called a ‘distressed business’.

“But distressed businesses or turnarounds don’t necessarily mean failing or at death’s door,” Martin explains. “You can have a business that’s turning over $5 million a year but it’s not making any profit. That’s partially distressed as opposed to heavily distressed.”

Martin, who has over two decades of expertise in the field, likens it to a business losing steam. His job is to go in, identify the problems and come up with a plan to turn things around. Once called in, he’ll go through the business with a fine-toothed comb, talk to its people and also survey the outside world in which the company operates, all to get a thorough understanding of the bigger picture.

“I get a feel for all the different parts of the business and then I report back,” Martin says, before acknowledging that this initial meeting can sometimes be a little awkward.

“It’s a bit like a doctor telling somebody what they need to hear,” he says. “Often, it’s not what they want to hear. But it is what they need to hear.”

This process of stabilising or recovery and on to growth usually involves tough decisions, which are challenging to confront.

“I'm often dealing with the owners of a business. They’ve built it up from scratch and they're very passionate,” Martin says. “So I don't just go in, give turnaround advice and then leave.”

Instead, his approach is hands-on and sees him overseeing the implementation of the recovery plan over a three-to-six-month period. To do this he calls in a large network of specialist contracts, eg HR, health and safety, marketing, etc.

“It can take time,” he says. “But time is an interesting thing. Sometimes you don't have much time, and sometimes you do."

To that end, the best time for a business to get in touch is as it's approaching the cliff, rather than in the precious few seconds before falling off. For example, Whiterock is currently helping a company with a turnover of $220 million return to profitability.

“New Zealand is a country full of medium and large businesses,” Martin says. “And many need a hand. I'm ready to help.”

WHITEROCK ENTERPRISES LTD

Seeds of lasting change

A $20 million milestone proves the Acorn Foundation is igniting powerful change in the BOP, while building a legacy of hope and transformation.

words KARL PUSCHMANN

It’d be easy to say the Acorn Foundation has 20 million reasons to celebrate, but that would only be telling half the story. It’s actually the entire Western Bay of Plenty that has cause to celebrate the charitable foundation’s amazing success.

The community foundation, which was formed in 2003, has just passed the significant milestone of handing out $20 million in distributions to our community. What’s even more impressive is that in the next year or two that figure is projected to hit a whopping $25 million.

“This milestone reflects the collective effort of everyone who has been involved with Acorn over the years,” Lori Luke, the Acorn Foundation’s CEO, tells UNO.

“For many of our donors, they’re very modest, everyday folks. They’re not the uber-wealthy. For them to be able to contribute to something that has such a long-lasting impact on this community is really powerful.”

The Acorn Foundation’s community model is what sets it apart from other types of philanthropy in New Zealand.

While this model is new here, it’s well established overseas, especially in the US and Canada.

“The whole basis of it is that a lot of people participate and identify things that are important to them,” Lori explains. “We collect that money, invest it and distribute a portion of the investment returns each year to where our donors want it to go. The beauty of this model is that there's always money coming in and we build quite lovely relationships with our donors and get to understand what's important to them, to help them meet their giving goals.”

Donors can choose where to direct their funds, either supporting broader fields like arts, animal welfare, or youth development or they can get specific. One example Lori gives is the Omanu Beach Surf Life Saving Club, which receives around $50,000 a year thanks to one donor who named them as a recipient in her sizeable estate.

“It's been a game changer for them,” Lori smiles. “This particular donor, they’d never heard of her! She just happened to live up the road and liked watching the nippers practise.”

Ultimately, Acorn’s philosophy is about making a tangible difference in the community. As well as aiding and supporting various charities and services, they also provide scholarships and awards.

“It’s about human connection," Lori says. “For those who want to leave a lasting legacy, Acorn offers a powerful way to give back and is creating positive change that will benefit the region for years to come.”

ACORNFOUNDATION.ORG.NZ

A lasting legacy: 20 YEARS OF UNO

Two decades strong, UNO has been the Bay's voice, shining a light on the best of the region’s creatives, business minds, leaders, philanthropists and influencers. Now, after 20 years, it’s time for UNO to celebrate its own influence. Hayley Barnett sits down with the publication’s owners and two previous publishers to discuss how the magazine came to be, and where it’s headed.

photo ALAN GIBSON

The UNO team from left: Nicky Adams, Michele Griffin, Rebecca Meyer, Hayley Barnett and Stephanie Taylor.

As the media landscape continues to transform both here in Aotearoa and around the world, celebrating 20 years as a regional print publication seems almost unbelievable.

Looking back on two decades of storytelling, art and community, for the team at UNO, with all their years of experience in magazines, newspapers and radio, it’s obvious why this unique publication has gone the distance. Having always focused on positive stories of inspirational locals, there has been and always will be a need for connection.

Part of its success is testament to founder Andy Martin’s vision. Casting his mind back 20 years ago, Andy recalls jumping in head first.

“To be honest, I had no idea what I was doing,” he laughs.

“I was winging it from the get-go.”

More a risk-taking entrepreneur than media mogul, Andy had spent much of his career in sales and marketing, in industries from farming to oil. It was when he started up a business in building project management that he delved into media, launching a magazine called The Homepage.

“I always liked Urbis, a consumer homes magazine, and wanted to do something big scale like that, which drew me to the idea of starting a quality regional magazine,” explains Andy. “I probably wouldn’t have done it unless my father had retired at that stage.”

Charles Martin was a sports broadcaster, and wrote for publications like The Listener, as well as scripts for Close to Home, a TV series in the ’70s and ’80s.

“Dad became the editor and I did the sales, and we cobbled it together from there,” says Andy.

The main idea, he adds, was to celebrate the local people in the region.

“Dad’s big thing was all about not being topical,” he says. “The beauty of it was that you could still pick one up years later and it’s still relevant. That was quite important.”

When Charles sadly passed away 10 years ago, Andy felt his own passion for publishing fading with him. That, he said, and he’d “gone too big too soon”. Around that time he’d started printing a Waikato version and opened an office in Wellington, with the intention to publish a magazine for the city.

“Wellington wasn’t a good move,” he admits. The project collapsed shortly after it started and Andy decided to sell the entire brand instead.

From there, Jenny Rudd and Mat Tomlinson picked up UNO and, in Andy’s words, gave it a good “shake up”.

“It needed some new energy and that’s exactly what Jenny had – good energy.”

Over the next six years, UNO transformed in style and tone, taking on more of a business bent, something Jenny was passionate about.

“We attracted some amazing talent to join us, and added two more titles to our fold,” tells Jenny. “It was a magical six years!”

When the current publishers, Michele Griffin and Rebecca Meyer, came on the scene, they brought with them over 35 years of media sales experience, having been at the Bay of Plenty Times (now under the NZME umbrella) for much of their working lives. For Michele, it was her first job out of high school.

The pair had watched UNO evolve over the years and had a vision to bring it back similar to its original format, with more story telling, while continuing to shine a light on the incredible breadth of creative talent the region has to offer.

For Michele and Rebecca, it was an obvious fit.

“We saw UNO as this sophisticated, beautiful brand,” explains Rebecca. “We always admired it, and because we had clients at NZME who respected the magazine, we had an understanding of how the community viewed it.”

Neither see print disappearing any time soon, and Andy agrees. “People spend so much time on their phones these days,” he says. “To sit down and pick up a hard copy is a luxury. There will definitely always be a place for it.”

When asked about where they see UNO headed in the future, there’s no talk of moving fully online or cutting back on print quality.

“We’re lucky this region is growing,” says Michele. “One piece of advice that has always stuck with me was, ‘Stick to your knitting’. Don’t try to reinvent the wheel. We’re always listening to what the market wants, evolving where it matters – like maintaining a strong online and social media presence – but at our core, the magazine remains the heart of what we do.”

Adds Rebecca: “Ultimately, people will read it if it looks good and delivers quality content that is relevant to them.

Get that right, and everything else will follow.”

Local roots to global rise

The Bay of Plenty is home to some incredible examples of entrepreneurs
who have backed themselves and taken a concept or product to global scale. We talk to three local businesses at different stages of their life cycle – one that has been established for nearly 19 years, one nine and one three. All prove without a doubt that the best way to do it is ‘to do it’.

words NICKY ADAMS | photography  GRAEME MURRAY
hair + make-up DESIREE OSTERMAN styling LILIA CASS

Lara Henderson from Pure Mama.

Great expectations

Lara Henderson, co-founder of Pure Mama, knew from the outset she wanted her brand to go global. Picking a name for her product that would resonate with customers internationally, and taking the plunge by paying over the odds for a .com domain name, the intent was always to take her Pure Mama brand to New Zealand and beyond.

With products that have taken the pregnancy world by storm since their inception three years ago, meeting Lara very quickly dispels any notion that this was an accidental success. I must admit I was curious how these beauty products had gained such traction. Within three short years they’ve gone from being packed in Lara’s front room to being launched in the holy grail of markets, the United States. 

In person Lara is warm, friendly and inspirational in a very matter of fact way. She can systematically break down her strategy, while giving kudos to her team and strong family support, and lets it be known that she is happy to share what she has learnt from her journey with others. Lara came from a corporate background, where after completing a marketing and commercial law degree she had forged a successful career in the advertising and marketing world. She fell pregnant in 2019 and during this time a germ of an idea sprouted. 

“I went down this journey of looking for new skincare because there’s a lot of things you need to change when you’re pregnant… I questioned why there wasn’t a product out there for the modern conscious consumer that values high integrity of products but still loves beautiful packaging and refined design.” 

The quest continued after the baby was born. “I was looking for something to support my breastfeeding journey – and I couldn’t find anything natural I could use on my skin. I had this idea for a range of products to support women on their pregnancy or post-partum journey. I started doing research and I ran an online survey of about 700 women. The further I dug into it the more I discovered there was an opportunity in the market.” 

Ten months post-partum she went for a meeting with an old colleague and mentor. He listened to her idea and saw the potential. “He really gave me the confidence to push go.”

Two years of product development and packaging design research followed before coming to the market in 2021 with three product lines (SKUs): Belly Oil, Bump Scrub and Nipple Butter, and a gift set. I noted it was intriguing how Lara had navigated the world of skincare, when it wasn’t an area she was familiar with. “I didn’t realise but there are amazing manufacturers in New Zealand that can produce skincare, so I pitched my concept to one of the leading laboratories here. For them to take you on as a client they have to believe in your potential as a business. I took my formulations on what I would like to have in it, which became my core ingredients. I’d researched every single ingredient and every single competitor product, and then worked with an advanced skincare chemist to bring a product to market that has stability for three years and with ingredients that all work together.”

The process of bringing the product to market was a learning curve; there was the science behind the product, as well as the slow and arduous task of getting everything absolutely perfect. Add to this the cost – estimated at about $120,000 to get to this stage, and, Lara points out, “I had to really believe in it.” Lara has a surety about her which gives her real gravitas. Despite her conviction in her product, launch day was, she says, “terrifying”. Here she had experience to draw on though. “Turning on the website was where my digital marketing came in – I understood the consumer journey.” 

Lara Henderson from Pure Mama.

Going live in May 2021, the minimum order to start manufacturing was around 2,000 units per SKU. Within three months the Belly Oil had sold out, with the other products also performing incredibly well. This, she says, “gave me a clear indication of proof of concept – there was a market need out there and the product was good enough to sell (we haven’t changed our formulation since day dot).”

The first 12 months in New Zealand were really promising, and, says Lara, “I’d looked at New Zealand, Australia, as well as the US and the competitive landscape across all of those markets. And I still felt strongly that we had a positioning in there – that was always my intention – but to get that proof of concept in a test market like New Zealand is amazing.”

With the success of the product followed a gradual expansion of the team, which now numbers at five. Maggie was first on board in October ‘21 to support with sales and partnerships, Lara’s sister Yasmin who had been integral since the offset during the company conception officially came on board as a partner and full time in September ‘23. With her came high-level expertise in corporate finance. The team are all in accord, with the ability to have honest, frank dialogue and respecting each other’s opinions. Lara believes, “One of our strengths as a team is that we adapt and change really quickly to help optimise us as a business.” 

While the original formulation hasn’t changed, the pursuit of perfection continues with constant tweaks to the packaging (which it is obvious Lara is passionate about), and the addition of gift sets and Magnesium Body Rub. Ten new launches are dropping in 2024/5, which the loyal Pure Mama community will all be waiting for expectantly. The social community of 48,000, Lara says, is something she really values, and she personally responds to the direct messages which fly around with questions about quality, performance and general queries. The connection with her people has been loyally rewarded – back in August 2023 word got out that Kourtney Kardashian was looking for recommendations for clean body care recommendations for pregnancy. Lara asked her community to support her, and they did. In addition, “we were able to get products to Kourtney through numerous different channels.” Lara waited in anticipation, but heard nothing. “Then Kourtney had her baby and an article came out around what she packed in her hospital bag, and our Nipple Butter was featured – and then another article came out about her pregnancy skincare regime and all three of our other products were there. What I love about Kourtney Kardashian is that she’s so conscious about her skincare. She looks at every ingredient, she checks with everybody about what she puts on her skin – so for all four products to be recommended by her is absolute gold for a business like ours.”

Despite the fleeting euphoria, Lara is a pragmatist. “It’s a moment in time, and you’ve got to take those wins and go ‘what am I doing next?’ I’m not particularly great at celebrating the achievements. I often look at opportunities it opens and then ask, ‘what's next?’”

It’s very clear though that the wins come down to strategy, rather than lucky breaks. Lara and the team have worked hard at not just producing a premium product, but at ensuring it has exposure to the right audience. Despite over two hundred requests from potential retailers in the first two years, from the outset she had her eyes set on MECCA, a premium beauty retailer with global recognition, and Pure Mama launched with them in July ‘23. Although it was put into a test category, the products have outperformed all expectations.

There are no current plans to vastly diversify, as Lara points out: “We’ve got a consumer for a limited amount of time – we’re very niche but our potential is huge. We want to be the best at what we do and we want to offer the safest highest grade products for the pregnancy and postpartum journey.”

With business booming Lara is amping up for the next challenge. For the last 12-18 months she has been working her way into the United States, where they’ve secured Macy’s, Nordstrom, Revolve and Erewhon (the cool kids’ upmarket store of choice in California). Manufacturing will continue in New Zealand, and Lara is confident in their ability to upscale. Nevertheless, it’s terrifying and exciting all at once; scale, logistics and funding all have to be considered – production is being upped at a vast rate, and myriad international rules and regulations will be navigated. 

Pure Mama’s New Zealand office and warehouse remain in Pāpāmoa, where packages continue to whizz out at lightning speed. They also now have warehousing in Melbourne and California to service international markets. As a final feather in the cap, the clinical trials have just finished in Europe, with amazing results, proving the products work – stretch marks disappear and the skin is deeply hydrated. I wonder again at Lara’s linear path and her unwavering belief in her product, which comes without a trace of arrogance or delusion. Apparently she listened to a lot of podcasts in her downtime. 

Says Lara: “When you start thinking about going global and accessing these networks, nothing is impossible and we’ve worked hard to build our business strategy around making sure all of that is within reach.”

Sam Kidd from LawVu.

Wonder Kidd

Under the careers opportunities section of the LawVu website, potential applicants are asked if they bring the WOO. What is woo, I wonder. But when I meet with co-founder Sam Kidd it becomes pretty clear what kind of WOO you need to join the team. 

Sam and co-founder Tim Boyne created LawVu; a software platform that was created to revolutionise the way that in-house legal teams in organisations run their systems. It is, Sam explains, “a productivity and management tool for corporate legal… For us, LawVu is built around how internal legal teams like corporates collaborate with each other, and also with the wider business and how they manage their work product.”

The software platform has made waves on a global scale, placing ninth in Deloitte’s Fast 50 Index of 2022, to date raising about NZ$55million and with a team of around 130 worldwide. Any pre-conceptions about the type of person behind a techy concept are quickly dispelled on meeting Sam, who is gregarious and engaging. Sam, who was born and raised in New Zealand before spending 25 years in Ireland, moved to Tauranga in 2013, where he became interested in the concept of creating something for what he saw as an open space. He had started digging around in the in-house legal arena mainly out of curiosity after having identified a lack of systems and processes. “It was trying to solve a gap, and one thing led to another… It wasn’t like we woke up and saw a massive hole in the market.” 

Sam was introduced to Tim via a work colleague. While Sam had a background in online project management, Tim was working in a law firm, but on the business operational side. “We worked solidly together for seven years (Tim moved onto new projects two years ago). The conversations that we had were very quickly aligned
on what we wanted to do and we both had the mindset of cracking on and getting stuff done – and it was a partnership that worked incredibly well.”

From inception, the plan was always to go global with the product. “It was a greenfields opportunity when we moved into it,” says Sam. “There were no real products doing what we did, which was both exciting and terrifying. We questioned whether it was just a really bad idea that no one wanted. At the start we were trying to sell the concept of doing things differently to a group of people (lawyers) who haven’t changed the process for 100 odd years. It’s been a journey to become an overnight success – we’re nine years in – the first three years were pretty lonely building the product with a handful of customers and early users. There were always things that kept us going but we didn’t hit the ground and just explode.”

Yet the pair never questioned their ambitions when it came to taking it overseas, with very much an all-in attitude from day one. I wondered why they hadn’t started with a more tentative approach. “If you build things for a New Zealand market thinking, ‘once we get this right, we can go global’, without realising it you can build nuances into your product that really only suit a smaller market. You need to get off the island as fast as possible. And you don’t need the same sort of war chest that you used to because before you had to have people on the ground – an office, a building − all of those sorts of barriers have been removed.”

Sam was undoubtedly forward thinking from the get-go, having previous experience of working remotely stood him in good stead. “When we started LawVu we were doing remote working before it became a thing. We’ve got customers through Australia, US, UK and Europe. Covid was an unlock – as horrible as that was for the world, I think it’s been a massive net positive for New Zealand-based companies because the whole idea of not having to be in market, or remote selling, has taken off. We were already building that muscle so when Covid hit it didn’t slow us down – it actually accelerated us because people weren’t comparing us to a sales team that could come in and meet them. I think it’s been such a good thing for Kiwi companies because we’ve got such great talent here and the world is getting smaller all the time. So, building product and building it with a global mindset from day one made a huge difference.”

Be under no illusion that the path was paved with gold from the outset – the sweat, toil and dollars were pumped in from the get-go. “A local investor seeded the first $100,000 in and I matched that, which got us going and then he and I funded it – I was five years with no salary. Then we kept putting money in. You don’t want to fail at that stage. I’ve always believed in never having a plan B. Plan A has to work. It keeps you motivated.”

Despite reservations initially that perhaps law was an unfamiliar space, Sam believes in some ways it helped him ask and solve different questions, in different ways. Another aspect of the business he has strived to change is to foster a sense of community and knowledge sharing among the lawyers working away in the corporates, through InView. This is both an online forum, and in magazine form where ‘unsung heroes’ are given space and elevated.

Ultimately, Sam points out, the shift in the very traditional industry of law was one that needed to happen. “The younger generation come in and they’re digital natives... so for them to step into an industry that doesn’t have a platform would be weird.” He emphasised that being a changemaker is not all glamour, in fact it’s very much grind, but the result is gratifying, and Sam intends to carry on growing, expanding and enjoying the satisfaction of making a difference and generally pushing forward. “It definitely feels surreal having LawVu folks representing at events all over the world – it’s humbling and exciting… and it’s hard to believe it started from here. It’s quite cool to see.”

Lisa Ebbing from HotMilk.

Hot stuff

Lisa Ebbing is very low key when it comes to her hold-on-to-your-seat success. Despite the phenomenal achievements of Hotmilk, the lingerie business she started in 2005 with her husband Roly and business partner at the time Ange Crosby, she is incredibly understated when talking about how far they’ve come. Achievements have been racked up on a global scale, including the dizzying heights of last year being taken on by American lingerie behemoth Victoria’s Secret. 

When Lisa and Roly moved to the Bay they had already made the decision to start a business: the product they landed on was almost obscure – indeed, a niche within a niche. Hotmilk is a lingerie line for pregnant, breast-feeding and post-partum women, but with a luxurious fashion-forward focus. The need for underwear that was more than simply functional was a gap in the market that the couple quickly identified after Lisa became pregnant with her first baby and couldn’t find nursing bras. Despite not having a directly relevant skillset, between them they had a solid background in photography, TV and film – and their business partner at the time had also been working in sales. “So we had the sales and marketing expertise to bring to it. We didn’t know anything about lingerie: my husband actually sewed the first few prototypes to see what was possible, so that was a steep learning curve.”

Navigating a totally unknown market meant a massive amount of research needed to be done. Lisa reflects on the drive of those early days. “We travelled, studied up on samples, went to China, worked with factories, saw products that we liked, and figured out how we could improve them.” The next step was rolling out the product itself, which meant finding the right people. “It took quite a while to get the expertise, to find the seamstresses that had the right equipment – then getting prototypes ready and then be big enough to go to China, which probably took a year. And then you really do have access to great technology. It is possible to make them in New Zealand but there are no machinests left here, so our only choice was to work with China, who are experts in lingerie. You can tap into amazing resources and work with some very skilled people… We would have loved to have kept
it in New Zealand but there’s not even the equipment to keep it here, sadly.”

Having landed on a product with a limited target market, it was always clear that a global market was going to be necessary, but self-belief gave them the confidence to propel forward, initially starting with four core products of bras and matching underwear. “We’d done research on the size of the New Zealand market and realised we needed to go overseas quickly. So, it was pretty much within the year we were in Australia and headed to the UK.” 

The factories themselves demanded large volume orders (2,000 bras in one colour), which also forced them offshore from the early stages. Luckily the rest of the world had also neglected this corner of the market, underestimating a demand for lovely lingerie during and post pregnancy, so Hot Milk found itself warmly welcomed in all corners of the globe. “There was no competition really. All the big companies had a token nursing bra on the side that they put very little effort into. That was the same globally – it was very beige and grandma’s bra.” Lisa pauses to reflect, and acknowledges, modestly, “I’m still very proud of that – we definitely changed the landscape for nursing lingerie. Now there’s lots of competitors, but we were the first, and we’ve changed the experience for women worldwide now.”

With New Zealand only taking about 10 percent of the market, and Australia around 40 percent, the other 50 percent is global. At one point peaking with as many as 800 retailers, Hot Milk is able to boast the crème de la crème of stores in which its lingerie can be found. From the undisputed underwear queen of Marks and Spencer in the UK, as well as the prestigious John Lewis, there is Bravissimo, David Jones in Australia and now Victoria’s Secret. With this American juggernaut comes a vast customer base: “They’ve sent emails with our product to 70 million people.” The relationship works both ways though. “Victoria’s Secret really understand what we’re trying to achieve, and the inclusivity and the diversity that our brand offers,” says Lisa. “It’s been really exciting to be chosen for that. While they do their own – they’re really good at a certain size range and style − we fill the gaps of their expertise.” 

Diversity is clearly something Lisa is passionate about, and certainly her faith in its value has been validated.

It hasn’t, however, all been smooth sailing. The GFC needed strategic navigation. “Our niche was that we were sexy and beautiful so very fashion forward, then when the GFC hit we realised what happens in a financial crisis is that women can’t afford nice underwear or feel like they shouldn’t treat themselves. But they do know they need the basics so they will buy a black or a nude plain T-shirt bra. We did have to adapt and bring in our essentials range, which is more staples as well, to sit alongside our fashion… You can see it post Covid where people are returning back to the basics. Black and nude and plain are what sells through a financial crisis and when things start to get better people start to treat themselves again.”

Already set up online, Covid wasn’t the disaster it could have been, so while competitors were scrambling, Hotmilk actually had some of its best financial years. Says Lisa: “We found we could adapt between different markets or online or wholesale.” At this time Lisa brought out her partner and has subsequently entered a refreshed phase, which has led to doubling her team. “Since Covid we’ve decided we’re going to stick with and focus on what we do well,” she continues. “It’s better for our brand to stay close to lingerie… We are still a small team competing against really major players. Nevertheless, we’ve got some exciting things we’re working on that will see us become a bigger player… We’ve definitely got a growth strategy but it’s in its infancy.”

Ultimately, it wasn’t just good fortune that led to this success – quality and the inclusivity factor, which had been hitherto largely forgotten, played a huge part.
On a final note, I ask what advice Lisa would offer to others. “In the Bay there are some amazing advisors who want to help − and I probably should have put my hand up earlier and asked for advice, because there’s a lot of trial and error.

“I always used to say − everyone has great business ideas but it’s the people who follow through that actually make it.” 

A course for change

Tauranga Living Without Violence is working to end domestic violence from within.

words Hayley Barnett  |  photos Alex Cairns

CEO of TLWV Dr Moana Tane.

Forty years ago, five men in Tauranga got together to fight domestic violence. They formed a group called Tauranga Living Without Violence (TLWV). If you haven’t heard of them, you’re not alone − and you’re lucky. 

It’s a not-for-profit organisation that works alongside other NGOs and government agencies to support perpetrators and victims of violence. Yes, you read that right – support perpetrators to get the help they need, and often want.

“The group who set this up agreed to a pay deduction to do work in this space,” says Dr Moana Tane, the new CEO of TLWV, who had been in the job for eight months when she sat down with UNO. “They really believed strongly that violence by men towards women was something they didn't want happening on their watch. They wanted to do something about it.” 

With the emphasis on men, Moana understands how that might come across to some, but the numbers don’t lie. Approximately 83 percent of violent crime offenders in New Zealand are male.

“There is a small percentage of women who use violence, but what we see is that they use violence very differently from men. And often it's a form of resistance to violence that has been perpetrated against them. For men, a lot of the time they exert coercive control over their partner.”

While the numbers do lean toward one gender, Moana says that’s where the stereotypes end. “When it comes to tackling this problem it's not about education, it's not about socio-economic status, it's not about ethnicity,” says Moana. “This is a problem for the whole of society.”

Unfortunately, domestic violence in New Zealand has only been getting worse over time. In the year to 2023, NZ Police recorded 177,452 family harm investigations − a 49 percent increase from 2017. And they estimate that roughly 80 percent of incidents go unreported, so in reality this number is much higher.

Part of the reason it’s been getting worse, says Moana, is that it’s becoming increasingly easier to exert control over others thanks to technology.

“What’s alarming is that many men are monitoring their wives with trackers on their cars and tracking apps on their phones. They’ve got access to emails, and even monitor them with cameras. This all sounds crazy but it’s happening in Tauranga. I’ve met women who’ve experienced it themselves and I don’t think a lot is happening about that.”

Sexual violence is also on the rise, something Moana believes has a strong correlation to violent online porn. 

“It’s so readily available,” she says. “We have these men who are consuming large amounts of this rubbish, and then they’re bringing that into their relationships.”

The solution, she says, isn’t to lay blame, but to go to the core of these problems and find out why these situations are happening, then help the perpetrators to recognise what is driving their own behaviour.

“Going into a perpetrator’s background, often there is trauma, there is PTSD, there are a whole range of things that have happened to men that have perhaps influenced their behaviour today in their relationship. And often it’s because of a completely dysfunctional childhood. Whatever harm they’ve experienced is being worked out now in the context of their marriage.”

From left: Chairman of the TLWV Board Nigel Waters, Dr Moana Tane and
resident psychologist Wol Hansen.

Though she hasn’t been in the job long, Moana is acutely aware of how these patterns play out. For 12 years she worked in Australia’s primary healthcare services while studying for her PhD on the denormalisation of smoking, and lived within very remote Aboriginal communities.

“Violence was all around me. There were no social services − we just patched them up as best we could and offered help. The scenario back then was, if a woman had married, often she'd married into the community, so the bloodlines were his. If he perpetrated violence, she really had nowhere to go. If things became bad, she could go into a refuge and stay there to recover and get treatment, but then she’d have to go home with the kids, he'd come back from jail, and the whole cycle would repeat itself.”

Really, says Moana, it was the husband who needed the help in the first place.

After years of feeling helpless, Moana decided she needed to get out. “I got to the point where I was starting to get a bit lala, living and working in very trying circumstances. It just wasn’t sustainable for me.”

After a few years of moving between jobs, from social work to positions in public health, she was eventually offered the job with TLWV here in the Bay. She says while the problems themselves aren’t getting any better, the way the community here works together is inspiring and offers hope in an otherwise bleak statistical nightmare.

TLWV works closely with the Family Court and Corrections, as well as Tautoko Mai Sexual Harm Support and Women’s Refuge to provide victim support. Their own programmes are designed for perpetrators of violence. Usually the people they help come directly from the court to undertake a mandated course in order to reunite with their family. But there are men who voluntarily take the courses too.

“There are many men who actually want help and want to be good men,” says Moana. “They want to be safe men for their families and often they don't even know what that looks like until they come here.”

TLWV has 17 staff, made up of counsellors and case workers with backgrounds in psychology, social work and education. Their Men’s Non-Violence Programme provides group facilitation and runs for 20 weeks, and their Safety Programme offers support for victims, or survivors. They also have individual programmes for those who feel they need extra help.

“Our Men’s Non-Violence Programme teaches people what a safe relationship looks like, what a safe man looks like, what are the green flags, as well as the red flags, in terms of having a safe relationship or moving into a new one. In society we see perceptions about violence and victim blaming occurs. People say they can’t understand why a woman would stay in a violent relationship. We understand that there may be love within the relationship, and women want the violence to stop, not that they want to leave their partner or the family. What we know is that for some men who may use violence or control in relationships, they are practised at wooing a woman, putting up a false front, pretending to be the man she admires. But over time, as control, demands and violence increase, the façade slips and women begin to realise they have been fooled. Our victim-survivors are all intelligent, and often educated women who have not gone out seeking violent men. For some men, having no awareness of how to regulate their own emotions or communicate (even from a place of hurt and pain), or who are adhering to masculinity that denies feeling, or self-awareness, violence can be the ‘go-to’ behaviour in conflict.”

With a wait list for their Men’s Non-Violence Programme, TLWV has their work cut out for them. But they’re also in the process of designing a maintenance programme, which will give perpetrators a social link with people who may have experienced similar challenges but have come out the other side. “It’s a proactive way to maintain resistance to the violence they've used in the past,” says Moana.

While the stats and figures aren’t showing a lot of hope in this space, Moana and the team remain positive. “We love men and we believe in them,” she smiles. “We all have brothers, fathers, and some of us have sons. There are lovely men out there, who are safe and who are kind to their families. And they have learned to be that way through experience and support from others. In our service, we seek to break down perceptions and barriers that contribute to the use of violence. In our teams, we encourage male counsellors to work with our female groups and we always have female facilitators in our male programmes, because we want those men to see what a safe, strong woman looks like. It’s about challenging misconceptions and trying to help people to understand some of the driving root causes of why men might use this violence while offering alternatives to them. And group work is so very important, because it helps men to be accountable to one another for their behaviour.”

Drawing on her background with tobacco control, Moana says the two issues − smoking and domestic violence − can be dealt with in similar ways.

“We were very successful in denormalising smoking over the years but we did that because we threw light on the harms of tobacco and the fact that everybody thought it was normal, but actually it was the most abnormal thing you could do. Some of that same thinking applies to violence. We need to show people not just how harmful it is but what some of the outcomes are going to be over time. With control and violence you’re chasing away this woman you love. But it’s not about blaming. It’s about shifting the focus to the perpetrator and saying, ‘Look
bro, we’re not going to judge you. You need help.” 

TLWV rely on government funding and donations in order to offer their services. To donate, visit their website. They also welcome self-referrals for victims and perpetrators via their website. There are options for hiding your visit and a large ‘quick exit’ button to exit the site immediately.

“These problems are happening all around us, more than we realise,” says Moana. “It’s important for everyone to speak up whether you’re involved or not. If you see something, say something. It will change people’s lives for the better.” 

tlwv.org.nz

Lighten up

Reduce holiday waste this summer with these six simple tips.

words KATE FENWICK

Reducing waste this summer doesn’t have to be a chore; it can be an enjoyable and fulfilling part of your routine, or could be the start of a New Year resolution.

By incorporating any of these six tips into your lifestyle, you’ll not only lighten your environmental footprint but also enhance your summer experience.

Let’s embrace sustainability together and make this summer a season of positive change.

1. Try solid soap bars In a world dominated by plastic bottles, solid soap bars are a refreshing alternative. They come with minimal packaging and often last longer than liquid soaps. Opt for natural and organic options, and you’ll not only cut down on plastic waste but also enjoy a more eco-friendly bathing experience. Plus, they’re great for travel – no spills or leaks!

2. BYO vessel/containers Say goodbye to single-use containers and embrace the BYO (Bring Your Own) movement. Whether you’re heading to the beach, a picnic, or a barbecue, bring your own reusable containers, cups and cutlery. This simple switch will significantly reduce the amount of single-use plastic waste generated from takeout and disposable items. Get creative and make it a stylish way to show off your personality.

3. Love your leftovers Leftovers often get a bad rap, but they are a fantastic way to reduce waste and save money. Instead of letting that extra food go to waste especially at Christmas, get creative. Transform last night’s dinner into a scrumptious lunch or a new dish. You can even challenge yourself to a post Christmas ‘leftover week,’ where you only cook from what’s in your fridge. It’s a fun way to experiment and minimise food waste. One of my favourites is leftover pizza. Freeze all the small bits of food that you often put in the fridge (where they usually get lost) and turn them into a pizza – Chicken, Brie and Cranberry pizza anyone?

4. Pack a picnic Summer is the perfect time for picnics, and what better way to reduce waste than by preparing your own meals? Ditch the pre-packaged snacks and opt for homemade goodies or leftovers in a sandwich. Use reusable containers, cloth napkins, and real utensils to make your picnic zero-waste. Not only will you enjoy delicious food, but you'll also create lovely memories with friends and family.

5. Grow some greens If you have even a tiny space, consider starting a small garden, plant directly into a seedling mix bag or even use a few pots on your balcony. Growing your own lettuce/greens is incredibly rewarding and reduces the need for store-bought produce, which often comes wrapped in single-use plastic. Plus, fresh home-grown veggies taste unbeatable. It’s a fun summer project that brings you closer to nature and encourages healthy eating.

6. Buy what you need and eat what you buy Impulse buying can lead to unnecessary waste, especially when it comes to Christmas time. We often buy like the shops are closed for a week when in reality it is just for a day. This summer, make a conscious effort to buy only what you need. Create a shopping list, stick to it, and focus on fresh, seasonal produce. Don’t forget, when you bring food home, make sure to eat it all and plan meals around what you’ve purchased to ensure nothing goes to waste.

WASTEDKATE.CO.NZ

Working in the magic

Balancing career
and family shouldn’t be a quest for perfection – it’s about crafting intentional connections.

words Ellie Gwilliam from Parenting Place

Adisclaimer right up front – all parents work. Paid or otherwise, parents work 24/7. This article is written with the parents in mind who have kids home from school and employment commitments to juggle at the same time. Annual leave only stretches so far and it can feel like the end of school term comes around with alarming frequency. The kids are on holiday, but you're very much not.

School holidays are great, don’t get us wrong. Less rush, more PJs, no school lunchboxes. School holidays can mean a chance for a getaway, an adventure, a road trip or simply checking out local attractions. But, in families where parents have to work right through the break, school holidays can feel a bit tense. Parents may feel thinly spread across work and home, kids may feel bored and disconnected.

There’s no magic pill for this. The work/life balance is a complex thing for families to navigate and some days it all works better than others. Encouragingly, there are huge benefits in making the most of even small moments of connection. Kids love quality time with their parents and yes, spending entire days together would be wonderful, but the good news is that shorter periods of a parent’s focused attention still do a child a world of good.

If you’re trying to meet the demands of both your boss and your kids and feeling pulled in all directions these holidays, here are five simple ideas for fitting in whānau connection:

1. Make the most of mealtimes

If you’re working from home, schedule long lunch breaks with your kids and take some time-out together. If you’ve got older kids with some kitchen skills, maybe they could even be in charge of preparing your lunch, setting the table and waiting on you (it’s worth a shot anyway). If you’re out at the office all day, aim to make dinner a bit more special than usual. Maybe the kids could plan some menus for the week and decorate the table. You could even have a themed dinner or two, complete with costumes and ‘international’ cuisine (sushi totally counts, as does pizza).

2. Something special in the evenings

Lots of after-school activities are on pause for the holidays, which hopefully means less parental taxi driving and more whānau time in the evenings. Book in some special activities that give everyone something to look forward to at the end of the day.
Here are a few ideas to get you started:

Board game night

Movie night

Bowling night

A post-dinner dessert mission for ice cream sundaes

Toasting marshmallows under the stars

Family slumber party in the lounge

Talent show

Kahoot quiz night with another family

Lego Masters challenge

Paper bag challenge (put a set of craft supplies in a paper bag for each kid and issue them a challenge, e.g. longest paper chain, fastest cardboard car, scrap paper collage self-portrait).

Reading aloud a chapter book.

3. Go big in the weekends

If at all possible, plan some adventures for the weekends (or your rostered days off) for something fresh to look forward to. And adventures don’t have to be elaborate or expensive – local and simple can be just as memorable. 

4. Puzzles and projects

Spread a 5000 piece jigsaw puzzle out on the dining table and chip away at it together over the holidays. Puzzles are a great point for connection, and something you can come and go to as time allows. Likewise, maybe there’s a craft project or kitset model lurking at the back of the cupboard that no one’s had time to get started – something that you can work on together in the evenings without pressure. Creativity is such a great outlet for work stress too, so long as we dial up the fun and dial down the expectations. (Trying to follow pages of tiny instructions and find the corresponding pieces from 1A to 5000B may not be your family’s idea of fun – it’s okay to face facts here!) Outdoor projects can work wonders for connection too. Maybe there’s some gardening or landscaping you could tackle with your kids after work each evening, or some fence painting to tick off together in the weekend. 

5. Start a new tradition

Traditions and rituals offer so much in terms of family connection and speak volumes of our kids’ sense of identity and belonging. You may already have some traditions in place, like visiting out-of-town cousins at certain times of the year or a dinner party with friends to celebrate the end of term. Whatever matters to your family, make a tradition of it and you’ll be surprised the value your kids will place on the fact that “In our family, every holidays we... go to the zoo/buy a new board game/help Grandad tidy his shed/sort our wardrobes and have a fashion parade/take a load of things we no longer need to the op shop/bake cookies for the neighbours/do a massive jigsaw/plan our summer camping trip/help at the marae working bee/read a new book together/watch Star Wars/have a themed dinner party/make a stop-motion video/climb our local mountain/eat ice cream at the beach...“ 

parentingplace.nz

Transform tomorrow

Facing a health scare without any insurance cover in place motivated Diana McIntyre to become an insurance specialist with Rapson Loans & Finance, to help others avoid the same shock.

Life can throw you curveballs. When my brother died suddenly, his foresight in taking out life insurance saved our family from financial heartache on top of grief. But when I faced my own health crisis, I did so as a solo mum and breadwinner, with nothing to protect my financial security.

Many Kiwis insure their homes and vehicles but we are much more reluctant to insure our most valuable asset – ourselves. I now know that health, trauma and income protection insurance can literally save the day.

A good health insurance policy will give you access to non-Pharmac drugs without having to sell your home or beg others for help via Givealittle. And it will ensure you are seen quickly without languishing on public waiting lists while your condition worsens.

According to Health New Zealand / Te Whatu Ora, 180,000 people were waiting for a first specialist appointment last December – and 68,000 of those had waited longer than the 40-day target. New Zealand’s health system is overloaded and focused on critical need. But you don’t have to be critically unwell to be debilitated.

I am privileged to work with clients every day to cover their risks while balancing their budget. A solo mum in her late 30s was recently diagnosed with breast cancer. As her household’s only financial provider, her $100,000 trauma cover financially saved her.

Another local couple in their 40s, with children from previous relationships, took out a joint life insurance policy. Less than 12 months later, he died. But the insurance payout meant his new partner could continue living in their home, and his children received an inheritance.

While no-one likes to think this could happen to them, the reality is it could. In today’s economy, I can help you sustainably manage your premiums. If you’re under 45, it’s worth taking out some ‘level’ of trauma or life cover which won’t increase each year in line with your age. It will give you more certainty on cost and help you plan for the future.

Once you’re over 50, right when you’re likely to need cover, your premiums will be sustainable. If you’re older, you could consider increasing your health insurance excess if you need to reduce your monthly premium.

My best advice is to sit down with a knowledgeable insurance specialist such as myself. I can take a holistic and pragmatic look at your circumstances and help you strike the right balance between cover and cost.

It’s important to set up insurance that meets your needs now, as well as strategically looking ahead to the future.

RAPSON.CO.NZ

Beyond the traditional

One year on, Law Collective is still shaking up Taurangaʼs legal scene with client-centred, team-driven personalised solutions.

words NICKY ADAMS | photos RACHEL HADFIELD

Katrina Hulsebosch.

Unusually for a law firm, the Law Collective is not named after founding partner Katrina Hulsebosch. Whilst this may seem a subtle point of difference, it is in fact a significant one. In one simple gesture, Kat has surmised the kind of culture she wanted to create in her newly established commercial and property law company – a team of high-level experts all working together and complementing each other, the desire to go above and beyond, and with a vested interest in the client rather than the prestige of the name on the door.

Having just celebrated the Law Collectiveʼs first birthday, Kat is both quietly thrilled about how the year has played out, and excited for the next stage ahead. Offering everything from company and commercial law to property, wills, trust and estate law, the office sits in a convenient location in Tauranga.

When you walk through the door, the lack of formality of the open plan space combines with a warm welcoming vibe, together setting a tone of relaxed efficiency. A lack of pretension belies the wealth of expertise that is gathered under the Law Collective roof. Kat and the team have decades of industry experience; her personal resume includes formative years across all disciplines in boutique law firms in Hamilton before moving to Tauranga and joining Sharp Tudhope where she specialised, before progressing to Harris Tate. Alongside Kat are legal assistant Pip Mills, legal execs Andrea Lilley and Tash Gowthorpe, admin co-ordinator Melissa Boswell, and office administrator Loretta Sonego. Many of the team have worked together previously, so share an easy rhythm and work ethic.

Reflecting on the start point, Kat is clear as to her motivation. “I wanted to create something I was proud of here, that was truly client centred. All the decisions we made in setting this business up, right down to the legal practice software, were all based around client experience.” Kat believes that law as an entity is embracing a new era when it comes to how firms operate: crucially in relation to the client/lawyer dynamic.

As a forward-thinking company, Law Collective places significant emphasis on the personal connection with the client. As Kat points out: “I think you get more out of the relationship with the client, and you can then serve that person better, if theyʼre comfortable with you. So even the fit out of this office has been designed to put people at ease. It lends itself to having a more friendly, relatable relationship with our clients. And you then end up getting a lot more information as you talk. When the client trusts you, theyʼll tell you stuff that they donʼt even realise is important, and it can often change your advice to them.”

The client/lawyer ‘fitʼ is a concept that Kat returns to repeatedly, emphasising how important it is for the client. Despite having multiple overseas or out-of-town clients, when it comes to a new client Kat makes a point of always trying to meet in person: from there on, the file can be dealt with accordingly, although Kat will always stay involved.

“Clients are often surprised that when they call, when I can, I answer my own phone.” I wonder if the initial high-level interface might feel prohibitive to potential clients, however, Kat assures me that this is in fact a more cost-effective way of operating. “Often, I can get a lot out of a first meeting and from there direct it better, so itʼs more efficient for me to meet with the client in the first instance. I can then make sure theyʼre on the right path. After that, the girls will take over and Iʼll be included as much as they need me to be.”

Getting value for money is very important for Kat, “Weʼre very mindful of costs to clients.”

Being across each other’s workload harks back to the basic concept of being a collective team. As Kat explains: “The staff all operate together – we generally know what’s going on with each other’s files. We also see ourselves as a collective with the client and their other professional advisors, like accountants, bankers, financial advisors and real estate agents. The idea is that we’re all working for the client’s best interests – we’re all on the same page and collaborate together to deliver a better outcome for the client. From the start, I could see the advantage of truly being a wraparound service.” This all-encompassing attitude means that as a boutique firm operating in the commercial and property law space, should a law service outside of this arise, they can seek help from barristers who are the very best for the job from a large pool of external options.

As a team Law Collective is a well-oiled machine, each bringing something unique to the table. Pip, Kat’s legal assistant, ensures smooth communication between the team and clients; legal executives Andrea and Tash bring complementary skills – Andrea is known for being a whizz at complex legal matters, while Tash has a down-to-earth approach, her exceptional guidance making her beloved to clients. Melissa, as administrative co-ordinator, is the backbone of the company, taking charge of day-to-day operations; office administrator Loretta’s eye for detail and 20 years’ experience in law firms ensures smooth sailing is guaranteed for the whole team. Kat has no plans to expand into other disciplines, and while the next growth phase will see the addition of more solicitors, she is adamant about staying boutique. “Sticking with what we know we’re good at and where we can add value.”

Equally advantageous to a smaller environment is the ability to streamline processes to make them as efficient as possible. Kat’s motivation was also to create a law firm with a more modern outlook, which, when you look at the processes that have been initiated, from personal to administrative, it feels very like the company has hit its mark. But the most important target is one that has resoundingly been reached – a client-centric ethos – without a doubt, says Kat, “Clients know when you care.”

Quick fire with Kat

UNO: How would you recommend people choose the right lawyer for their business?

Kat: Choosing the right lawyer for your business starts with understanding your specific needs. Look for a lawyer who specialises in your industry or the particular area of law you need help with. Another key factor is responsiveness. Business moves quickly, so you need someone who can keep up, provide timely advice, and help you seize opportunities. Finally, don’t underestimate the importance of a good personality fit. Your lawyer should be someone you feel comfortable working with, who understands your business’s goals and culture, and can explain legal concepts in a way that’s clear and approachable.

When in a business transaction is a good time to engage a lawyer?

The earlier, the better. Engaging a lawyer at the start of a transaction can save you time, money, and stress down the line. A lawyer can help identify potential risks, clarify obligations, ensure the terms align with your goals, and your interests are protected.

What do you think is the right size firm – and is it important to be in the same city?

The ideal size of a law firm really depends on the needs of you or your business. Smaller boutique firms can offer personalised, tailored services, often with a high level of expertise and flexibility. As for location, it’s no longer as critical as it used to be. With modern communication tools, you can still get to know the client personally over regular video conferences. What added value do you offer? I believe our point of difference lies in the exceptional client service, efficiency, and genuine care we provide.

lawcollective.co.nz

Designing for change

In a world of profit-driven corporates, Jenny Williams of Jumbo Design is helping create a different picture – one of compassion and community.

WORDS Hayley Barnett  |  PHOTOS Salina Galvan

Amove from Auckland to the Bay two years ago was a way for Jenny Williams to really sink her teeth into something a bit more bite sized. Having been immersed in the corporate world for years, Jenny and husband David had recently had a taste of what it was like to give back to their community and decided purpose-driven business suited them much more than the corporate world.

“Really, it’s small businesses and charities that are keeping our country ticking over at the minute,” says Jenny, co-owner of Jumbo Design, the name of which was her nickname as a toddler. “I take it as a term of endearment!”

Together with David, Jenny has created a business that specialises in branding and design for small businesses and charities, and charge differing fees based on the client.

Jenny, David and dog Lexi have made Te Puke their home and work base.

Striving for integrity became a key factor for the couple when they started working with a charity called Steps For Life Foundation, focused on supporting youth in the fight against childhood obesity.

“It started pretty randomly,” explains Jenny. “I was at the gym and finishing a workout when one of the guys who worked at the gym came and plonked himself next to me and asked, ‘do you reckon you could help my sister and I out with a website?’ So began 10 years of working with the Steps for Life Foundation.”

Sadly, the charity had to stop work over Covid lockdowns and hasn’t had the funds to start up again since. But it was Steps For Life that was the catalyst for Jenny to realise she had a way of helping other charities and not-for-profits through her design work.

“I finally realised that art and compassion had a way to work together,” she says. “I had the power to invoke change through art.”

Today, from her home in Te Puke, she markets her skills towards charities and small businesses as a way of giving back. “David and I are at a point in our careers where we have the ability to help others,” explains Jenny. “There are so many businesses out there doing good that don’t have the budgets big corporations do, and there’s also a lot of cowboys offering services for extortionate amounts of money. We don’t think that’s fair.
We negotiate a price that is equitable to the client.”

Of course, they still work for large companies, but Jenny hopes to get to more clients who are helping to make a difference in the community.

Known as “the Geek” by family and friends, David is a full-stack developer who also specialises in SEO and Google Analytics. Jenny’s strengths and passion lie in designing and crafting brands that make businesses and charities shine in a competitive market. But the best part, she says, is meeting and connecting with people. 

“It’s fun helping those small guys, seeing the satisfaction they get from the work you do for them,” says Jenny. “And I love going for coffee catch ups, even if it’s just for a chat around future plans.” 

jumbodesign.co.nz

Ripples of change

The Women’s Fund is a group creating a community dedicated to empowering other women and whānau in the Western Bay of Plenty. Co-founder Hayley Nelson talks to UNO about how it came to be, and how being empowered as a child by the strongest woman she knew led her to where she is today.

WORDS Hayley Barnett
PHOTOS Giselle Brosnahan + Salina Galvan

Clockwise from top left: Hayley Nelson, Avah Smith, Christie McGregor, Anne Pankhurst and Keryn Jarvis.

On the eve of Mother’s Day earlier this year, Hayley Nelson stepped up to the podium to speak at the Western Bay of Plenty Women’s Fund breakfast held in Tauranga. She stunned everyone with her own mother’s tragic story in which she battled mental illness, before succumbing to it by taking her own life.

Hayley became her mother’s primary caregiver at the age of 13, after a car accident left her injured – something Hayley understood as a cry for help. She learned to take care of not just her ill and injured mother, who suffered from bipolar affective disorder and post-natal depression, but also her three brothers and their home, all while attending high school.

Somehow, amidst the chaos of her life, Hayley managed to travel the world at just 16 years old, before returning to study and work for a number of major banks in client-facing and leadership roles. Tragically, her mother committed suicide when Hayley was 24 years old. But despite this, her own resilience, Hayley says, is down to being raised by this “superhero mum” who did all she could with the limited resources she had to hand, while struggling to maintain her mental health. 

Today Hayley is the general manager of Craigs Investment Partners in Tauranga, and the co-founder of the WBOP Women’s Fund, made up of influential local women looking to give back to their community by helping other women in need.

“When I think about why I wanted to give back, I reflect on that 13-year-old,” says Hayley. “I wondered how we could look after those children in similar situations, with mothers suffering from something they know nothing about. I think of my brothers, of the trauma they’ve been through, and I feel for the seven-year-old, or that 10-year-old, or that 19-year-old who later lost his mum and didn’t even understand her illness. Kids any age can be really confused by people’s actions.”

It’s a situation that far too many families face, but today the amount of resources and information available is far greater than it was when Hayley was growing up. Her aim is to tap into that and become a connector between charities and those who want to help.

Together with her long-time friend Keryn Jarvis, she started building the Women’s Network as a way to access philanthropic groups and businesses, to raise funds and then give those funds to charities that help women, girls and whānau in need.

“In the beginning, a Giving Circle felt like a good way of achieving that,” explains Hayley. “But then we thought, actually, let’s go bigger. There’s lots of different people doing amazing work and we know that it’s hard to raise funds at the moment. So we thought, hey, let’s utilise our work, our contacts, and boost other organisations in the process. That’s really what it’s about – just helping people to help others.”

Hayley was inspired by the likes of the late Chloe Wright, who built the Bethlehem Birthing Centre and Kids Start. “Something I remember hearing from her was around the importance of maternal wellbeing in mothers,” says Hayley. “She knew something needed to be done and she was trying to do all she could to help in that space. It’s like all these things have been pointing me towards this path, saying, this is something you need to do to give back in some way, whether it’s financial or inspirational.”

It turns out it was both. Hayley and Keryn began talking with the Acorn Foundation, who at the time was represented by Emily Golding. Frances Mole has since taken her position.

“And then I thought, right, anything that happens in this town Anne Pankhurst knows about or wants to be involved in. So I reached out to the Tauranga Business Chamber, who Anne was with at the time.

“Then Anne was keen to have a lawyer on board,” Hayley continues. “Both of us knew Christie McGregor from Copeland Ashcroft Workplace Lawyers quite well and we knew she was involved with the Tautoko Mai Sexual Harm Support, which focuses on sexual assault awareness. And I wanted to get a youth voice in there as well, which is really important. So I reached out to Priority One, and Avah Smith put her hand up. She was one of the young female leaders in their INSTEP programme. She’s been a delight. It’s such a good group.”

Together the group helps to organise fundraisers through their member’s businesses, as well as getting the word out through their respective contacts and organising their own events throughout the year. Next Mother’s Day, the WBOP Women’s Fund will announce the charities their members have nominated, voted for and donated to. “But we don’t want to become an events company,” cautions Hayley. “Our focus is on connection.”

So how did she come to be such a master connector herself, I ask. “I think my background has something to do with it,” she says. “Changing schools and moving towns, I had to learn to meet people. Now I’m not afraid to talk to anybody, or introduce people because if you don’t, you don’t get to meet anybody and you end up sitting in the corner on your own.”

It seems to be Hayley’s tenacity and resilience which has led her down this path – something she knows she’s lucky to have. But she also knows it takes more than resilience to get through tough times. It also takes support from others. “I remember in the 1980s my grandmother took me to the Schizophrenia Fellowship – it was the only place to get information on mental health and wellbeing – so that I could understand a little bit around what was happening with my mum. That was all that Nana knew she could do. But it was a really helpful thing for me. I became more curious, more compassionate and understanding.”

That’s what Hayley hopes to do for these charities through the Women’s Fund – reach out and do the best she can. 

acornfoundation.org.nz/give/womens-fund

Flex your finances

Brooke Reynolds of Rapson Loans and Finance explains how structuring your home loan to suit your lifestyle could save you thousands in interest and shave years off your mortgage.

PHOTO Jahl Marshall 

Securing the right home-loan structure for your lifestyle is important for achieving your financial goals. This decision requires a thoughtful conversation with your financial adviser, taking into account various factors such as your current and future affordability, interest-rate trends, long-term objectives, potential changes in your financial situation, and your spending habits. 

The home-loan market offers a wide range of products designed to accommodate different financial circumstances. Among the most popular options are fixed-rate loans, which provide stability and predictability. These loans lock in an interest rate for a period ranging from six months to five years, allowing you to plan your repayments without worrying about fluctuations. With a fixed-rate loan, you can also make additional payments to build equity more quickly, and some lenders allow lump sum contributions of up to five percent of the loan balance.

Variable loans are excellent to work alongside a fixed loan or on their own to offer you flexibility, rapid repayment and reduction of interest paid. There are three types of variable loans, each offering unique advantages:

Revolving Credit: This is where you have part of your home loan on the floating rate. It acts as a transactional account with a credit limit, where interest is calculated only on the outstanding balance. It’s ideal for those who like easy access to funds and flexible repayments. 

Floating-rate loans: These are independent loans that allow you to make lump-sum payments in addition to the minimum required payment at any time. This flexibility helps reduce your interest costs. Some floating-rate loans also offer the option to redraw funds, providing you with even more financial flexibility.

Offset loans: These clever structures link to your transaction and savings accounts, reducing interest by offsetting your loan balance against your account balances. This means that when your account balance matches your loan amount, your repayments contribute directly to the principal.

Your natural financial behaviours should guide your loan-structure choice. If you tend to spend leftover money, a fixed-rate loan with increased payments might help you manage interest more effectively. Savers who dislike frequent account transfers might prefer an offset loan. For those who enjoy actively managing their finances, revolving credit or floating rate options could be ideal. However, be aware that not all floating loans allow withdrawals, so it’s crucial to consult your financial adviser for specific details and recommendations tailored to your situation.

Your financial situation evolves, and so should your loan structure. Regular reviews with your adviser ensure your lending continues to meet your changing needs and goals. Remember, the ideal loan structure adapts to your lifestyle, not the other way around. By understanding your options and working closely with a financial expert, you can create a home-loan strategy that supports your goals and secures your financial future. 

rapson.co.nz

Moving mountains

Globally, on average, one man dies by suicide every minute, and in New Zealand, the number of suspected self-inflicted deaths for males is 2.5 times that of women.  Ahead of Men’s Mental Health Awareness Month this November, UNO spoke to four Bay of Plenty locals, leading mental health initiatives to challenge the status quo of men’s health and help Kiwi men live longer, healthier lives. 

WORDS Karen Clarkson

Rob Dunne, Movember country manager.

In 2004, while living in London, Robert Dunne was introduced to Justin Couglan, one of the original ‘Mo’ Bro’s’ from Movember – the international movement changing the face of men’s health. He grew a moustache and ran Europe’s first event for the leading men’s health charity. Twenty moustaches later, Robert lives in Whakamarāma and works as the country manager helping the organisation tackle the three largest health issues affecting men; mental health and suicide prevention, prostate cancer and testicular cancer.  

“Over the past 21 years, Movember has definitely put men’s health on the map,” explains Robert. “Globally, we fund 1,300 men’s health projects and have attracted seven million supporters since we began.” 

Josh Darby, Movember project manager; Russell Wood, FENZ deputy chief executive; Robert Dunne, Movember country manager. 

Across the motu, Robert and his team work alongside organisations like the Mental Health Foundation, Fire Emergency New Zealand (FENZ), NZ Rugby, and Māori health providers, funding health programmes to transform health outcomes for Kiwi men. He says in his 14 years as country manager, the most significant shift he has seen is the acknowledgement of suicide and poor mental health as a major health issue. 

“Mental health doesn’t discriminate. From teenagers to grandparents,
Pakeha to Pasifika – I have met CEOs, celebrities, athletes and All Blacks all struggling with their mental health. Just like our physical health, we need to prioritise our mental health – and with the right knowledge and support, we can influence the outcomes.”

Of the 45 men’s health partners Movember supports locally, 16 of these are dedicated to improving men’s mental health and suicide prevention. “Navigating the nuances of mental health is difficult, and getting the
right information and support to the right person at the right time is a balance that I don’t believe New Zealand invests enough resources in. While there is an increasing number of programmes available, it is important to note that we’re just at the start of the journey to moving the needle on our statistics.”

He says one important step is to effectively report mental health and suicide, including measuring and linking incidences of depression. In partnership with Otago University, Movember is funding a national men’s health report (to be released in 2025) – a milestone initiative which will present data to showcase the real face of men’s health in Aotearoa and aims to affect change nationally, including within government.

“We need to fully understand why men are struggling, how to support them to overcome their personal challenges, and how government, non-government organisations, iwi and community can work together. The encouraging part is that while we have issues to overcome, there are many wonderful people doing incredible work to create change within our communities.”

Kōrero and cardio

One such organisation is Men Making Miles – a Tauranga men’s mental health support group dedicated to improving mental wellbeing by combining physical activity and meaningful conversations. 

Founded in 2021 by Duncan Woonton and Eru Piwari, the not-for-profit
was inspired by Duncan’s martial arts sessions with Eru – a professional mixed martial art (MMA) athlete and combat trainer. As Duncan and Eru both faced their own mental health challenges, including anxiety, depression, PTSD and addiction, their training sessions soon turned into a form of counselling. 

Duncan Woonton and Eru Piwari from Men Making Miles. 

“Like most New Zealand men, we kept our personal challenges to ourselves, but we realised talking and training turned out to be incredibly supportive,” says Duncan. “This sparked the conversation about the benefits of combining cardio and conversation, creating a supportive space for men to connect, share and train together.”

Men Making Miles runs free fortnightly sessions for men from Eru’s gym, Unleashed Training Academy. Sessions begin with group discussion, where participants take turns discussing their mental health challenges and discuss strategies to incorporate into their daily life. “Then we do a martial arts workout together catered to all shapes, sizes and skill levels,” says Duncan.

The group has attracted men from all backgrounds, most of whom are struggling with depression or anxiety, without the knowledge to tackle it and feeling too ashamed to talk about it. “Creating an environment where other men share helps others open up too. Many Kiwi men were raised with the ‘harden up bro’ attitude, bottling up our feelings and resorting to destructive habits to feel better. We are determined to break the mindset that it’s weak to speak up,” explains Duncan. 

Duncan says the response from the community has been incredible. “It gives us the confidence to continue with our goals to work alongside regional counselling services, launch a community outreach programme and ultimately launch Men Making Miles nationwide.”

A boxing class at Men Making Miles.

Creating calm in the chaos

Kristin Borchardt, experienced yoga teacher and owner of the Nook Yoga
and Pilates studio, says in the past 18 years, while building a yoga community in Mount Maunganui, she is encouraged by the increasing number of men seeking out the therapeutic benefits of yoga to support their mental health and wellbeing.

Specialising in stress management, Kristin says living in a fast-paced world operating from a place of stress where our adrenal system suffers, yoga can provide a beautiful way of supporting our physical, mental, emotional and spiritual wellbeing. 

Nook Yoga and Pilates 

“Each asana (pose) compresses our muscles and joints, improving circulation and providing a deep internal massage. Returning to our breath and finding stillness offers us the chance to rewire the nervous system, nourish our adrenals and shift us from a state of stress to calm,” says Kristin.

Kristin, who runs yoga retreats in New Zealand and Bali for men and women, and has worked with a number of organisations teaching yoga to
male employees, says the biggest shift alongside the rise in men arriving on the mat is the move away from dynamic practices to slower modalities.

“Slow Flow and Yin are now the first classes to book out on our schedule. These slower practices, where we hold the pose for longer, supported by blankets and props, cultivate a stronger energy flow towards vital organs, where deeper therapeutic benefits can be felt.”

Kristin says for many yoga has changed their life and provides a toolbox to manage stress. “We often live so far out of ourselves, the practice of coming in to feel, to step away from the demands of life, and sense how we really are, is so powerful and so needed for all of us.”

Recreating the village 

Choiwee Moon is on a mission to turn around New Zealand’s youth
mental health and suicide statistics. “New Zealand is in a mental health crisis, especially among young tāne,” explains the educator and trauma-informed wellness coach, who has recently launched a rites of passage programme for teenage boys.

Mātua Rautia – The Warrior’s Village is a six-month programme open to young men aged 13-18, with a mission to inspire boys to believe in themselves while gifting them life-long skills designed to enhance their mental, emotional and physical growth. 

The Warriors Village team from left: Paul Anthony, Choiwee Moon, Jethro Campbell and Glen Callahan.

With a background in prevention work that has a focus on mental health, suicide, depression, and domestic violence, Choiwee says the stigma and shame around mental health, particularly men’s mental health, is still widespread. 

“Many men feel misunderstood, isolated, lonely and unsure even how to get the help they need. We need to go upstream and recreate the sense of tribe that our young men are missing,” she says. 

Participants in Mātua Rautia – The Warrior’s Village build and learn resilience, purpose, emotional regulation, and communication skills, while undergoing four rites of passage over six months – breathwork, cold water immersion, a hikoi and a sweat lodge initiation. By facing discomfort in a supportive environment, they develop personally and bond with their peers.

The team of male facilitators or ‘pou’ are all strong, resilient, compassionate, knowledgeable men from different backgrounds, and through their own life experiences, inspire the boys to see potential in their own lives, says Choiwee. 

“Every boy is already a fierce, powerful young man. Our job is to provide a space to express themselves, to be fully accepted and support them to develop into well-adjusted, conscientious, grounded men, able to navigate all of life’s challenges.”

Suicide and depression 

To get help, phone Lifeline 0800 543 354 or text 4357.

A day of empowerment

This year’s Tauranga Business Chamber BWN Speaker Series was a dynamic gathering of inspirational women who really brought their A game.

PHOTOS Salina Galvan

Chelsea Winter.

There’s something about a room full of talented, like-minded women that can only be described as electric. This past May, Baycourt Theatre was charged with that very energy as nearly 400 attendees gathered for the Business Women’s Network (BWN) Speaker Series, themed ‘Bring Your A Game’.

This year’s event didn’t just meet expectations – it shattered them. From the moment the first speaker took the stage, it was clear that this was no ordinary day of networking and presentations. It was a day of genuine connection, raw honesty, and, above all, empowerment.

Each speaker brought her unique perspective and expertise, touching on topics that resonate deeply with women at every stage of life and career. Niki Bezzant opened up the conversation on menopause with a refreshing candour, providing invaluable insights that were both relatable and practical. Kylie Wilson didn’t just talk about resilience; she had the audience on their feet, proving that mental toughness is just as crucial as physical strength. Chelsea Winter, a beloved figure in the New Zealand culinary world, shared her journey from home cook to national icon, offering a blend of humour and hard-earned wisdom.

But it wasn’t just the speakers who made the day unforgettable. The event’s success was also thanks to the support of its sponsors: Principal sponsors, Craigs Investment Partners and Cooney Lees Morgan, as well as Premier sponsors, YRW, KingSt, and Mediaworks. Partner sponsors, including Port of Tauranga, Kale Print, Pillar Consulting, Westpac, and Toi Ohomai, played a crucial role in ensuring the day was one for the books.

As the day came to a close, attendees were ready to bring their A game
to every aspect of their lives. The anticipation for next year’s event is already building, promising another chapter of inspiration, growth and connection. 

tauranga.org.nz/bwn-speaker-series-2024

Shop the Avenue

Tauranga's Eleventh Avenue sells an eclectic mix of fashion, food and fabulous finds for any occasion.

M.M Linen

Wake up rested and inspired with M.M Linen’s Spring/Summer 24/25 Collection. The Botanica Poplar Bedspread Set, pictured here, offers understated style. Blend plain and patterned layers for a versatile, enduring style. 

mmlinen.com  |   IG mmlinen

Wendys Boutique

In the bustling heart of the plaza, you’ll discover Wendys Boutique, a designer clothing store where women of all ages can truly find their style. With an impressive selection of top brands from New Zealand and beyond, including Zoe Kratzmann, Trelise Cooper, Lolly’s Laundry, and Juliette Hogan, it’s a fashion haven waiting for you to explore.

wendysboutique.co.nz

IG wendysboutique

FB wendysboutique.nz

The Luxe Club

The Luxe Club is a family-owned boutique offering bespoke jewellery and accessories. Established by Carmen and daughter Hannah, it features high-quality, handpicked pieces from New Zealand brands like Saben, Status Anxiety and more. Customers are welcome to browse and enjoy the relaxed atmosphere. Popular services include custom designs for weddings and events alongside jewellery repairs. 

theluxeclub.co.nz

Synergy Vitality Spa

Synergy Vitality Spa has been established at Eleventh Avenue for well over 20 years. Offering clients a relaxed and friendly atmosphere, the spa’s professional therapists are devoted to their jobs and strive for perfection in all their treatments. These include advanced skin treatments such as IPL for pigmentation and red veins, Black & White permanent hair reduction, as well as anti-aging rejuvenation and PCA peels.

Synergyspa.nz  |  F SynergyVitalitySpa

HairStyle

Meet Nic Apaapa and the expert team at HairStyle, Tauranga’s hub for beautiful, healthy hair. With experience at Fashion Weeks, VMAs, and international stages, Nic invites you to elevate your hair journey, offering personalised consultations and professional expertise. 

hair.style.tauranga

Blanc Flowers & Gifts

Tauranga’s premier florist brings you the finest selection of fresh and dried flowers, elegant bouquets and arrangements. The store also features a range of gifts, from wines and chocolates to candles, puzzles and books, and offer same-day delivery for orders placed by noon to Tauranga, Ōmokoroa, Mount Maunganui and Pāpāmoa.

blanc.co.nz  |   FB blancflorist | IG _blancflorist

Delicacy and Juz Catering

Delicacy Café has been delighting food lovers since 1998, serving up beautifully crafted dishes and exceptional coffee. With a talented team creating fresh, flavourful meals daily, and their cabinet selection is a feast for the senses – from gourmet pies to delectable slices, there’s something for everyone. Plus, Juz Catering offers home-cooked meals and catering for any occasion. 

juzcatering.co.nz  |  FB juzcatering.co.nz | IG delicacy_juzcatering

Tauranga Knitting Centre

For over 30 years, Tauranga Knitting Centre has been a hub for knitting and crochet enthusiasts. Offering a wide range of quality yarns, needles, patterns, and accessories, the shop caters to all skill levels. With friendly, knowledgeable staff and a warm atmosphere, it’s the ideal spot to find inspiration and supplies for your next creative project. 

taurangaknitting.co.nz | FB TgaKnitting | IG taurangaknitting

Designing digital safety

Partnering with Samsung, Tauranga local Rory Birkbeck has built world-first technology to keep our kids safe online.

WORDS Hanna Balemi | PHOTO Amy Bailey 

Rory Birkbeck isn’t someone you’ll find on a pedestal, raging against the injustices of the world. The millennial dad and long-time Tauranga resident can often be found checking emails at a local cafe after dropping his two children at primary school. But behind the scenes, Birkbeck is building world-class technology to tackle one of the most critical global issues of our day: keeping children safe online. 

In June, Safe Surfer, the social enterprise Birkbeck founded in 2016, partnered with tech giant Samsung to release a world-first: the Kid-Safe Smartphone and Tablet, designed with kids’ safety at the core. It is the result of nearly a decade of work at Safe Surfer, developing and refining software that monitors and safeguards internet use, and a collaboration that allows safe tech to be built into Samsung Galaxy devices and tablets. “For the first time, parents can choose robust, innovative products designed to meet the highest standards of safety and performance. These smartphones and tablets are built with safety by design.”

Birkbeck’s passion for online safety began when he started out in IT in the early 2000s, around the dawn of social media. As the platforms evolved around him, his concern grew — tech development was out-pacing safeguards, and he worried that the most vulnerable would pay the price. “There’s so much potential for good with technology. Opening
up free learning and discovery to groups who’ve been excluded is so exciting.” 

Birkbeck is passionate about giving young people a chance to harness their creativity and the technological abilities they pick up by osmosis, and has taught coding to Tauranga teens and mentored young developers.

Through growing Safe Surfer, Birkbeck noticed the increasing gap between product design and development and the after-market products required to make them safer. “I grew more convinced that to build a future where kids are truly safe online, we were going to have to be working at the design level. Safety couldn’t be an afterthought anymore.”

Guided by this principle, Birkbeck and his team worked with Samsung to build Safe Surfer filtering technology into the phones and tablets, allowing parents to monitor every feature via a remote app. That means the camera can detect and block nudity, messaging features and apps are scanned for bullying, violence and grooming, and web browsers filter millions of harmful URLs. The Kid-Safe Smartphone and Tablets offer tiered levels of access, so they can grow alongside kids’ needs and maturity, while never compromising safe practices.

The Kid-Safe Smartphones and Tablets are available now in Australasian markets, but Birkbeck has a global vision. “We’re seeing a shift. Parents everywhere are passionate about online safety, because these are our kids. They deserve the best of the best and not basic-level compliance where safety is concerned. As developers, the onus is on us to think about our audience and take responsibility for the potential harms that software and platforms can cause.”

Birkbeck believes the entire market will be challenged to respond to this new innovation. “Our mission is to build technology that honours our kids, protects their attention and educates them. We see this all the time in the ‘real’ world — kids know that the concept of ‘swimming between the flags’ is there to protect them, and that’s what we want to bring to the online world. I feel proud to be part of this, and excited to see where it will go.” 

kidsafephone.nz

Dodging dodgy content: A parent’s guide

Parenting Place educator Holly-Jean Brooker helps us navigate dangerous content across the vast digital landscape.

In today’s digital age, the internet is like the Wild West — full of fascinating discoveries but also some dangerous territories. Whether it’s explicit material, violent imagery or inappropriate language, dodgy encounters are almost inevitable.

So how can we equip young people to handle these encounters?

Set up good filtering
First things first, the internet is designed for adults. Start by installing really good filtering on all devices and wifi.

Engage in conversation
Begin by talking to your kids about the internet before they start using devices. Explain that while the internet is full of amazing resources and entertainment, it also has some content that can be disturbing or inappropriate. Reassure them that they can always come to you if they see something that makes them uncomfortable and it won’t be their fault. 

Many kids fear devices being confiscated so make it clear that your priority is to help them understand and process what they’ve seen, not to punish them or take away their devices. Creating a sense of trust and openness will make it easier for them to approach you when they need support.

Shush and listen

When your child wants to talk about something they’ve seen online, give them your full attention. It’s upsetting when we hear our kids have seen something dodgy, but try to stay calm and avoid jumping to conclusions or reacting with anger or fear.  Instead, be curious, ask open-ended questions to help them express their feelings and thoughts.

Your role is to be there for them, offering reassurance and guidance and empathy. 

Use real-life examples

Kids can relate better to conversations grounded in reality. Share age-appropriate examples of dodgy content they might encounter, such as inappropriate comments on social media or disturbing images in a game. Ask them questions, like ‘What would you do if you saw something upsetting that made you feel weird’? And ‘Why do you think people might create or share this content’? Reassure them it’s okay to feel confused or upset by it.

Discussing real-life examples helps demystify the concept of dodgy content and gives kids the tools to identify and respond to it appropriately.

Set clear boundaries

Establishing guidelines for device use can help mitigate exposure to inappropriate content. Set time limits with parental controls and keep devices in shared family spaces to monitor what your child is accessing. Remember that no filter or rule can completely block out all dodgy content.

Focus on building self-control and good judgment, as these are the best tools your child can have in navigating the digital world. Reinforce that your door is always open for discussions about anything they find online.

Reaffirm your support

Above all, make sure your child knows you’re there for them, no matter what. Reaffirm your support and trust regularly, and remind them that they can talk to you about anything, whether it’s something they’ve seen online or a question about their favourite movie.

By keeping the lines of communication open, you help your child develop resilience and confidence in handling whatever they encounter online. Together, you can navigate the challenges of the digital age with understanding and support. 

parentingplace.nz