Why art matters

Bringing Māori art to the mainstream is a personal and professional passion for Julie Paama-Pengelly.

Words Monique Balvert-O’Connor / Photos Salina Galvan 

Julie Paama-Pengelly is unsure why UNO finds her story-worthy. Where to start? How about the fact she’s described as a formidable powerhouse artist, curator and strategist doing amazing work. 

She heads Te Tuhi Mareikura Trust – known for exceptional work nurturing and celebrating Māori creativity at all levels. The Trust was the driving force behind the inaugural Tauranga Moana Creatives’ Awards, introduced this year and held to align with the country’s first national Matariki holiday.  

She’s one of Aotearoa’s foremost wāhine Māori tā moko practitioners – she owns Mount Maunganui’s Art and
Body studio, has practiced ta moko for 30 years and was an initiator of the recent world indigenous tattoo festival, named Toi Kiri. 

And Julie is heavily involved in digitally promoting the work of Māori artists.

Of Ngāi Te Rangi heritage, Julie (whose whakapapa is Matakana) works closely with the commissioners, appointed to Tauranga, on a soon-to-be-released arts strategy.

She says, “You can’t do everything.” But it appears she’s giving it a go, fuelled by a desire to create an art space for Māori.

“I have immersed myself in what the Māori world means. I want to leave a better place. I understand what art means to our people and know that’s what to concentrate on to make a difference.”

When not heavily immersed in all of the above, Julie does… Art. Of topical interest, she has a proposal lodged for a solo exhibition at Tauranga Art Gallery. Plans are for that artwork to then travel to Vancouver in 2024. Julie trained in Māori visual arts painting and sculpture (she also has a Masters in Third World Development). Bringing art to the fore

Julie says chairing Te Tuhi Mareikura Trust “is a passion and a privilege”. The Trust advocates and leads education initiatives for artists and audiences and is dedicated to increasing opportunities for Māori visual stories to feature prominently. A five-year-goal is to create a Tauranga Moana Māori arts exhibition centre as a focal point for its artists.

“Our vision is to lead development, and give leadership, in the Tauranga Moana art space. That traverses some difficult conversations, like traditional versus contemporary, where Māori should be in the economy, who should be represented when it comes to Māori.

“It is really important for our commissioners to understand there is a shortfall in what is being presented as Māori art – we are lauded overseas, but not here.”

The Trust ensures the Māori voice will be heard in the pending Tauranga City Council Art Strategy.

“We have our own Toi (art) strategy because of the Trust, and we are developing a legacy plan.”

Julie firmly believes Aotearoa’s leverage as a nation is its Māori culture (as well as landscape). 

“We hold this as our own. We want to back this up with real development for Māori.”

The Trust includes a youth programme, Toi Ohooho (“be alive through arts”), launched a year ago. Not just for Māori, it helps at-risk youth aged 13 to 24, supporting them through art. They are mentored by established artists and involved in projects that explore their identity within their historic landscape. 

Tauranga City Council arts and culture manager James Wilson is full of praise for the way Te Tuhi Mareikura Trust is working to raise the profile of the many “amazing” tangata whenua artists and applauds efforts being made to connect their work to new audiences.

Julie’s work, he praises as grounded in traditional Ngā Toi Māori practices, yet contemporary and cutting edge, and always focused on carving out a new space in which artists can share their stories. 

“The creative life force of Tauranga is strong, and Te Tuhi Mareikura Trust enables the community to tune into this life force, and to discover why arts and culture is such an important part of who we are as people,” he says.

Art at a click

Tauranga may not yet have a Māori arts exhibition centre, but the opportunity for artists to showcase and sell their work has expanded thanks to a Digital Cluster Initiative Julie is involved in. Going digital enables Tauranga Moana Māori artists to reach far beyond local, and into new markets online.  

“Through digital, we (Te Tuhi Mareikura Trust and the Digital Cluster Initiative) will support collaboration and growth, work to lift productivity, enhance discoverability, and explore new direct-to-consumer markets online. “It is all part of the larger legacy project to cement Māori arts in the region,” an excited Julie tells. 

Awards and accolades

Te Tuhi Mareikura Trust teams up with key locals in the art space (for example, Sonya Korohina and Para Whati) to set aspirations. Honouring artists (with tribal connectivity to the Bay) for their achievement in Māori art is a result of such collaboration, and so the Matariki Awards were born this year. “It was a hit, a beautiful thing,” says Julie who was the event organiser. The awards include Tauranga City Council sponsorship and are here to stay. Inaugural winners included film producer Chelsea Winstanley and musician Stan Walker.

Ancestral stories, meaningful tradition

Julie calls the Toi Kiri Festival her baby. Te Tuhi Mareikura Trust hosted the festival this year for the third time. It’s essentially a world tattoo event involving leading indigenous practitioners who gather to share learnings and art. An underlying theme is the revival of the tattoo tradition. That’s hugely significant to Julie.

“One of the reasons I got involved in Ta Moko was because it’s a language – it tells a personal story and is a connection to our ancestors, to cosmology, to our youth. A lot of that has been lost for a lot of Māori. For every art form that disappears, there goes a way of being, a way of communicating, a whole body of knowledge.”

Upon reflection, Julie concedes much of note has happened as regards her shared aspirations for Māori within the region and within the new civic vision. It’s been timely to talk.

julesartistmoko.com