Lexus Tauranga team picks their showroom favourites
Lexus of Tauranga’s new showroom is open in Elizabeth Street. The passionate team share their picks of the luxury vehicles in the showroom.
Lexus of Tauranga’s new showroom is open in Elizabeth Street. The passionate team share their picks of the luxury vehicles in the showroom.
WORDS MONIQUE BALVERT-O’CONNOR PHOTOS JAHL MARSHALL + SALINA GALVAN
Engage in a chat with Mike Ranstead about the new Tauranga Lexus car dealership he runs, and chances are he will talk more about people than cars. That’s not surprising, given this Tauranga branch manager and his team are heavily focussed on offering exceptional customer service. Many Tauranga locals have already had a taste of it as the Lexus dealership opened its Elizabeth Street showroom in June. Mike says that even though he heads an automotive dealership, he considers he and his team work within the hospitality sector.
“We don’t want people to feel as if they are moving into the process you traditionally find in the automotive industry. When we open our doors to them, we are inviting them into a comfortable, welcoming space where they are our guests – we are sharing our hospitality with them.” He passionately talks about how the premises is up for the task, “looking on point” and offering a sense of walking into a hotel foyer rather than a dealership. It’s a perfect setting for talking about dream vehicles. “We invite people to sit and have a conversation with us about how we can help them. The initial dialogue is not necessarily about the product – it is more about what they want to achieve from a vehicle buying experience,” Mike enthuses.
In discussing the importance of customer service, Mike reverts to the Japanese term “omotenashi”. “Omotenashi is about anticipating the needs of others without expectation of reward. In other words, the experience we are giving to customers is given whole-heartedly. It is about ensuring that when they leave here, they’ve had a memorable experience that fits with what they would expect of the quality and premium Lexus brand.” In the short time the Lexus showroom has been open in Tauranga, plenty of people have experienced this special welcome. “The response has been outstanding. We have experienced a huge amount of warmth and positivity,” Mike says.
Amongst those calling in is a steady level of Lexus owners, coming in to say hi, checking out the site, booking their Lexus in for a service, and coming to talk about what the future holds. Those new to the Lexus experience are also calling in. There’s a strong inclination to know more about hybrid technology, and Lexus has a significant range of hybrid models, Mike says. Customer service the Tauranga Lexus way includes all sorts of added touches. Imagine coming in to have a test drive and returning to find your car washed. How about receiving a bar of chocolate and a hand-written thank you note after getting your car serviced? And what about a bottle of champagne to celebrate when you make a purchase. It’s all part of the “hand-on-heart” hospitality Mike and his team do so well.
Mike Ranstead
Branch manager
Eye-catching styling combines with a spacious and driver-centric cockpit in the ES300h F-Sport. This seventh-generation Lexus ES (executive sedan) is a mid-size luxury sedan with an all-new chassis that allows for the dynamic exterior design and, teamed with front and rear performance dampers, turns this sedan into a very competent driving vehicle. I enjoy touring around in it, seeking out less-driven roads to find hidden gems, and the ES F-Sport gives both the range and the handling on those country roads.
The F-Sport interior finish option with the red upholstery makes a real statement, and the front-seat styling with additional side bolsters gives fantastic support during longer drives. I also love the enormous boot, and the rear window shade is really handy on hot, sunny days.
Lily Matenga
Sales coordinator
The UX250h F-Sport is our entry-level Lexus SUV and a compact vehicle well suited to my on-the-go urban lifestyle. It’s perfect for zipping around town, and the self-charging hybrid engine makes it super economical - especially in the notorious Tauranga traffic. The UX (urban explorer) range starts at $59,900, making it a more affordable luxury car. The hybrid engine is cost- effective but powerful as well, giving the smaller model an added sporty flair. My favourite design feature is the F-Sport front grille, with its distinctive mesh pattern made up of multiple L-shaped motifs. I also love the wireless charging pad and remote touchpad that allow me to stay connected while I’m out and about, as well as provide easy access to features such as maps, music and climate control.
Mitchell Handcock
Sales consultant
The RX450hl is a luxury mid-size SUV and the top- selling Lexus SUV in New Zealand. My fiancée and I are big adventure people and often spend our weekends doing long journeys in search of good times. Whether visiting family in Kerikeri, going on Coromandel surfing missions or popping over to Lake Tarawera to wakeboard, we find the RX gets us there feeling relaxed and refreshed. I’m 6’4”, and with the recent addition of a dog, our family is beginning to grow even bigger, so the RX (radiant crossover) 450hl’s blend of space and comfort is a must for us. Its black interior with bamboo trim makes it look sophisticated and modern. My top feature would have to be the Apple CarPlay/ Android Auto. Seamless smartphone connectivity combined with the touchscreen display makes everything very convenient.
Damon Bowe
After sales consultant
Perfect for my passion for performance-style cars, the IS350 F-Sport (IS stands for intelligent sedan or intelligent sport) is a compact yet powerful sedan that not only has exclusive tuning implemented into the suspension springs, shock absorbers and electric power steering, it is also paired with luxury driving comfort. Its ground-hugging form lowers its centre of gravity and improves agility while driving – ideal for anyone who enjoys fast cars and wants a race-car feel.
Lexus rolls into Tauranga
If you’ve ever driven a Lexus, you’ll know the experience is all about luxury. The high-end sister brand of Toyota is famous for its quality, attention to detail, and craftsmanship. And for the very first time, those features are about to be seen up close in the Bay of Plenty.
WORDS Daniel Dunkley PHOTOS supplied
If you’ve ever driven a Lexus, you’ll know the experience is all about luxury. The high-end sister brand of Toyota is famous for its quality, attention to detail, and craftsmanship. And for the very first time, those features are about to be seen up close in the Bay of Plenty.
For Tony Coutinho and Mark Ranstead of Ebbett Toyota, a Lexus is more than just something to get you from A to B. It represents a higher level of service, stunning showrooms, and a bespoke approach to finding people the right vehicle. Think of the difference between flying business class and economy, and you’re about there.
The duo is close to launching Tauranga’s first Lexus showroom as Ebbett capitalises on Hamilton's growing market. While Bay of Plenty motor enthusiasts were previously forced to travel across the Kaimais to get a sneak peek at the latest models, they will soon have one of the region’s most luxurious showrooms on their doorstep.
The perfect match
After 30 years in New Zealand, why is Lexus heading to Tauranga? Coutinho, the chief executive of Ebbett Toyota, says the city and brand are a perfect match.
“This is an up-and-coming city that attracts people who like quality things,” Coutinho says. “It’s thriving, and it’s vibrant. It matches the product well and suits the kind of person who wants an experience and a certain level of service.”
The centrepiece of Coutinho’s plan is the new showroom at 158 Elizabeth Street in the heart of Tauranga.
The new Lexus store will open in the next few weeks, informed by Japanese culture and the concept of “Omotenashi”, the unwavering commitment to exceptional hospitality. Lexus spaces in Tokyo, New York, and Dubai will inspire the ambience of the Tauranga site.
“It’s about a sense of engineered luxury,” says Ranstead, who will helm the Tauranga operation. “You walk in, and you feel that spacious, clean environment that also has warmth.”
Ranstead wants customers to be “at home” during the experience and enjoy “the art of hospitality”. “We’re there to listen more than we speak,” he says.
Dedicated to motoring perfection
All Lexus models are designed by Takumi Masters, highly-skilled Japanese master craftsmen who dedicate their lives to the pursuit of motoring perfection. The company confidently offers a four-year warranty on new cars sold in New Zealand.
Ranstead expects the latest Lexus SUVs, including the hybrid UX and NX, will be as popular in Tauranga as they are in Hamilton as people transition away from internal combustion engine vehicles towards eco-friendly alternatives.
“We know that a lot of people in Tauranga are ecologically driven, and about 70 percent of our cars are hybrids,” Ranstead says. “So we expect that to resonate with people.”
Following Lexus's global blueprint, car buyers in Tauranga will be treated to something out of the ordinary when the new site launches next month.
Customers will be closely guided through which cars suit them, steered away from those models that don’t, and offered a tailored service to help them choose the right vehicle.
“We help them select something that suits their lifestyle,” Coutinho says.“We want people engaged but relaxed. For people to walk out and say, ‘that was fun’.”
“It’s all about fine-tuning and getting to know the customer,” says Ranstead. “We know we’re not just presenting a motor vehicle. We’re presenting an experience.”
With a fleet of green luxury cars, Japanese hospitality and some local know-how, Tauranga motorists are about to get something a little different this autumn.