Windows to history
The CBD is getting a much-needed glow up, courtesy of acclaimed artist Sara Hughes, the council and over 250 local children.
WORDS Karl Puschmann | PHOTOS Katie Cox
Anyone who’s ever watched a home renovation show knows that a well-chosen artwork hung on an otherwise plain wall will elevate an entire room. Extrapolate that arty truth to encompass the drab vacant storefronts in Tauranga’s city centre and you start to see the genius of the new public art initiative, Reimagine Tauranga.
Envisioned by renowned artist Sara Hughes and created in partnership with the Tauranga City Council, the exhibition has taken over the windows of eight prominent shops in the CBD. These otherwise standard storefronts, transformed by creativity, imagination and generous dollops of Sara’s unique style of vivid colours and embrace of bold patterns, tell the story of Tauranga’s rich history.
“That’s a really important aspect of this project,” Sara says. “I’m fascinated with the history of a place, so I really wanted to bring that in.”
Banish any thoughts of dusty old black and white history lessons. Hughes also reimagined how to bring the past into the present while keeping true to her acclaimed style and the project’s vision of light, colour and creativity. With assistance from Tauranga Museum’s curator Fiona Kean, Sara worked her way through the Tauranga Museum collection, a vast archive of treasured items from our collective past that includes everything from beach balls to surfboards to newspapers.
“It’s a way to celebrate some of the lesser-known objects, but things that particularly relate to the important beach culture of Tauranga,” Sara explains. “Things like beach balls and parasols or a particular swimming tog pattern. It’s to celebrate and draw attention to these special things that are held within the Tauranga Museum collection.”
The idea was to use the patterns and colours of these everyday objects as inspiration. They may be of historical value and from a museum’s curated collection but these artworks encourage you to look at common items in a new way, to find the artistic hidden in things people don’t usually look at twice, to reimagine the every day. Like, for example, the window given over to celebrating the patterns on beach parasols.
Sara also reimagined what this project could be on a fundamental level. She didn’t want it to be all about her, and her take on Tauranga’s history. Instead, she wanted to bring in the community, particularly children, and have them contribute in a tangible and very real way.
After viewing the museum collection with Fiona and selecting the items she then ran a series of art workshops at Tauranga Art Gallery and ran classes in different schools all over Tauranga. Around 250 children of different ages, schools and backgrounds all took part and now find themselves contributors to a major public art project.
“They’ve all come together through art, which was also an important part of this for me. Reimagine Tauranga is less about me – it’s not so much my artworks in the eight windows – instead the children created either the objects or the imagery that will be in the windows,” she explains. “I am running it, and the concept of this project is mine, but it’s not my artwork as such.”
She sees herself more as the curator and exhibitor. In fact, when UNO calls she was getting ready to spend a week in the different window locations, installing, hanging and displaying the eight works. All of which will have a plaque detailing the inspiring piece or item and its historic relevance to the city.
A neat twist is that the art will look different depending on when you see it, with Sara calling on famed lighting designer Richard Bracebridge to illuminate the different works.
“The night aspect of it is very important,” she says. “Because light has such a strong effect in how a city centre looks when it’s lit at nighttime.”
There is one question that’s been niggling; how on earth did they persuade eight shops to give up their window space for an entire year? The short answer is, they didn’t.
“They’re being put into shop fronts that are currently for lease,” she explains. “It’s been great to have the support of the shop owners who believe it’s a good idea to have public art and artworks created by children in the city centre.”
She’s excited about the public finally seeing the project she’s worked on for the past few years. It’s been a massive undertaking, but one that more than lives up to its ambitious title.
“Hopefully it will be something people will be excited to come and see,” Sara says. “I want people to be really intrigued and curious.”
Then she smiles and says, “I think they'll come away feeling joy and excitement, and that will really positively impact their day or evening.”