American spirit
Silkwood Living brings cleverly-crafted, environmentally friendly furniture to New Zealanders, all the way from the US, and each piece will last a lifetime.
Words Casey Vassallo | Photos Jahl Marshall
Searching for unique homeware and furniture in out-of-the-way places
has been a lifelong hobby for Rod and Corina Snow. So it’s only fitting that they’d choose a little township away from the hustle and bustle to offer up the said homeware and furniture for sale to the public.
Just a 20-minute drive from Tauranga, in Paengaroa, you’ll find a curated collection of expertly styled homewares alongsidea range of indoor and outdoor furniture that you won’t find anywhere else in the country. Their pieces will instead transport you to The Hamptons, and the mountains of Montana.
“One of the coolest things in the store is often I'll be sitting there in the office and you'll hear someone come in and go ‘Wow’,” co-owner Rod Snow says. “Now that happens very frequently. People are just blown away, because the furniture and home decor are so different.”
The owners of Silkwood, Rod and Corina Snow, started travelling through America back in 1989, falling head over heels for the landscape, hospitality and decor. They’ve long made a point to go back most years, and more recently twice-yearly as they hit up the big wholesale trade fairs and make their way through 39 states and counting. They even have their own motorhome parked up in Montana. “We just love the US. The people, the scenery. Everything,” Rod says.
During their travels with friends, exploring and shopping, they always found decor they loved and wished they could take home to New Zealand. “We’d always say ‘why can’t we buy that type of decor at home?’,” Rod says. “As I tell customers in my lingo, one night sitting around the campfire in Big Sky, Montana, I thought, ‘I know what we can do...’.” So Silkwood Living was born.
Essentially, the business has become a way for Rod and Corina to make their passion for travelling and affinity for America work in their favour. And, of course, their customers reap the benefits.
The couple are passionate about sourcing a mix of traditional and modern American pieces that make a statement and won’t just last a few seasons. That’s especially so of their Breezesta and Berlin Gardens ranges, which they exclusively import to New Zealand.
Both labels make comfortable, striking and solid pieces that are low maintenance. Better yet, as made-to-order suppliers, Silkwood Living’s clients can customise their furniture, choosing from a suite of colours to mix-and-match between and cater exactly to a home’s style.
But it’s what they’re made of that’s most unique – recycled petroleum-based milk and water bottles removed from landfill.
It’s a material called poly lumber, which is made using high-density polyethylene recycled plastics. To put it into perspective, the supersized Breezesta Adirondack chair that sits on the store’s roof like a beacon is made from 48,000 milk bottles and weighs 256 kilograms.
Despite what you might think, these pieces look and feel like authentic wood. However, the poly lumber furniture won’t crack, chip, peel or rot like wood often does in the elements, whether that be rain, wind, snow, salt or high-UV rays… Something the Snows know of too well after living on Pāpāmoa Beach Road for 15 years.
Based in Pennsylvania, Breezesta has its own recycling plant to manufacture poly lumber, and guarantees their pieces with a lifetime residential warranty. Berlin Gardens offers a 20-year warranty and is made in the heart of Amish Country in Ohio. “What that means is the quality of the workmanship and attention to detail is second to none,” Rod explains.
Rod says they are already seeing clients return to add to their initial collection, which is made possible with a poly lumber product because it retains its colour and doesn't fade with time or a weather battering if it’s taken care of. “That’s your best testament – when people come back and buy more after a period of time,” he says. “There’s nothing else you can buy that lasts the distance like these products do.” With customers all over the country, from Northland to Southland and most places in between, that says a lot.
They also stock rustic pieces from Montana Woodworks, which uses
standing dead lodgepole pine trees gently harvested from the Kootenai National Forest in North-west Montana. The pieces are exactly what you’d find in an authentic log cabin, à la Yellowstone, the award-winning drama series that has everyone wanting a cowboy hat and rocking chair.
Despite their niche product made using a material that resonates, it wasn’t an easy start for the business. They were due to open the week New Zealand went into its first lockdown in 2020. And ever since, importing goods from America has come with a huge set of challenges. Three years in, they are finally getting deliveries within three to four months. That’s just in time for summer, if you’re wondering.
Rod jokes that they both work eight days a week. Corina continues to run her revered bridal studio The Bridal House (which adjoins Silkwood Living), and utilises her eye for beauty to style the store when she’s not designing and tailoring dream dresses for brides-to-be. Rod works in the finance world, but now can be found tending to their herd of 212 steers on their farm in Paengaroa when he’s not checking on shipments, assembling furniture and chatting away with customers at Silkwood Living.