Bayleys CEO Heath Young looks to the future
“We are constantly looking to refine what already works really well, to deliver better-than-expected results for everyone we work with.”
Heath Young the new CEO at Bayleys takes his group into the future with the family values they were founded on.
Words Daniel Dunkley Photos Salina Galvan
In the Bayleys family of 570, there are 120 people who've worked there for more than a decade. “Our people are our biggest strength,” says Heath Young - newly appointed CEO of Bayleys. “Selling over 100 homes a month, or 25 a week requires a massive effort, slick operations, and sharp marketing. Of the top 20 salespeople in New Zealand, Bayleys has six of them here in Tauranga. We’re 40 percent owned by the managers and salespeople, and we’re a family.”
As well as state-of-the-art systems and structure to run a group this size, Heath says everything is underpinned by the family values the group was based on when they started out.
The real estate industry is fast-paced, there's lots of information available to everyone. Bayleys is able to use their immense experience and skill to analyse that information and use it to benefit their customers.
"We are constantly looking to refine what already works really well, to deliver better-than-expected results for everyone we work with," says Heath.
Everyone used their time over lockdown differently. “While the nation was in lockdown, people still wanted to buy, which was great,” says Heath. “We were able to try new things, like hold online auctions conducted by our expert auctioneers.” As Bayleys adjusted to the new way of doing things, the company introduced 3D online viewing technology, letting buyers take a virtual stroll through a home and then take part in the auction without setting foot in the property.
“This was a huge boost for sellers, and it was great to introduce new ideas quickly and see immediate positive results. We’ve also improved the way we use data,” says Heath. “We want to build the best business possible for the customers we represent. That’s why we do it.”
Heath, who has led Bayleys since February last year, wants the real estate business to go from strength to strength in the new COVID-19 world. He believes everyone needs specialist help more than ever to navigate the new normal.
Bayleys has been a big presence here for 15 years, and sells 1,200 homes, commercial buildings, and rural properties each year across the mid-North Island. Heaps of know-how and the vast resources of the Bayleys machine have kept the firm at the cutting edge of modern real estate.
For Heath, the Bay of Plenty and his home patch of Mount Maunganui will always hold a massive appeal for buyers. “We’ve pretty much returned to normal,” Heath says. “The market is resilient, and people will continue to flock to the Bay of Plenty from New Zealand and eventually from overseas, when restrictions lift.”
Tokoroa-born Heath moved to Tauranga five years ago to become Bayleys’ chief operating officer, and has worked his way to the top of the business. He was no stranger to the Mount before joining; he spent three years here in the 1990s working for blue-chip firm KPMG.
When you believe in the lifestyle you sell, working in the high-octane real estate game doesn’t feel like hard work. Heath, whose wife Jane runs Mount Yoga, lives life to the full here, too.
“Golf has given way to jet ski fishing in recent years. Nothing beats blasting out through the harbour entrance and spending a couple of hours picking up a few snapper and completely switching off.”
Bayleys also covers Taranaki and Waikato, and Heath is confident about its future across the middle of the North Island. While COVID-19 will be a challenge for some time, he believes the local market is strong. “We’re seeing some real momentum, this is one of the best parts of the country to be in."