Designing digital safety
Partnering with Samsung, Tauranga local Rory Birkbeck has built world-first technology to keep our kids safe online.
WORDS Hanna Balemi | PHOTO Amy Bailey
Rory Birkbeck isn’t someone you’ll find on a pedestal, raging against the injustices of the world. The millennial dad and long-time Tauranga resident can often be found checking emails at a local cafe after dropping his two children at primary school. But behind the scenes, Birkbeck is building world-class technology to tackle one of the most critical global issues of our day: keeping children safe online.
In June, Safe Surfer, the social enterprise Birkbeck founded in 2016, partnered with tech giant Samsung to release a world-first: the Kid-Safe Smartphone and Tablet, designed with kids’ safety at the core. It is the result of nearly a decade of work at Safe Surfer, developing and refining software that monitors and safeguards internet use, and a collaboration that allows safe tech to be built into Samsung Galaxy devices and tablets. “For the first time, parents can choose robust, innovative products designed to meet the highest standards of safety and performance. These smartphones and tablets are built with safety by design.”
Birkbeck’s passion for online safety began when he started out in IT in the early 2000s, around the dawn of social media. As the platforms evolved around him, his concern grew — tech development was out-pacing safeguards, and he worried that the most vulnerable would pay the price. “There’s so much potential for good with technology. Opening
up free learning and discovery to groups who’ve been excluded is so exciting.”
Birkbeck is passionate about giving young people a chance to harness their creativity and the technological abilities they pick up by osmosis, and has taught coding to Tauranga teens and mentored young developers.
Through growing Safe Surfer, Birkbeck noticed the increasing gap between product design and development and the after-market products required to make them safer. “I grew more convinced that to build a future where kids are truly safe online, we were going to have to be working at the design level. Safety couldn’t be an afterthought anymore.”
Guided by this principle, Birkbeck and his team worked with Samsung to build Safe Surfer filtering technology into the phones and tablets, allowing parents to monitor every feature via a remote app. That means the camera can detect and block nudity, messaging features and apps are scanned for bullying, violence and grooming, and web browsers filter millions of harmful URLs. The Kid-Safe Smartphone and Tablets offer tiered levels of access, so they can grow alongside kids’ needs and maturity, while never compromising safe practices.
The Kid-Safe Smartphones and Tablets are available now in Australasian markets, but Birkbeck has a global vision. “We’re seeing a shift. Parents everywhere are passionate about online safety, because these are our kids. They deserve the best of the best and not basic-level compliance where safety is concerned. As developers, the onus is on us to think about our audience and take responsibility for the potential harms that software and platforms can cause.”
Birkbeck believes the entire market will be challenged to respond to this new innovation. “Our mission is to build technology that honours our kids, protects their attention and educates them. We see this all the time in the ‘real’ world — kids know that the concept of ‘swimming between the flags’ is there to protect them, and that’s what we want to bring to the online world. I feel proud to be part of this, and excited to see where it will go.”