For the love of linen
Opening soon in Tauranga, the global Kiwi bed linen brand MM Linen will bring their
unique signature style to the Bay.
Words Monique Balvert-O’Connor
Australia, USA, South Africa, UK, the UAE, and now the Bay has become part of the ever-expanding success story that is MM Linen, with this quality bed linen and homewares brand about to open up shop in Tauranga’s city centre.
Kerry Jackson, the company’s co-founder and creative director, has been selling in stores around the world since launching MM Linen about 10 years ago. The company has been on a steady growth trajectory ever since, and is now stocked in about 700 stores in New Zealand, Australia, UK, the USA, South Africa, Israel, Canada and the United Arab Emirates. There’s impressive pedigree among those stores – think major British multinational retailer Marks and Spencer and high-end department store chain John Lewis.
Within eight weeks of launching in Marks and Spencer three months ago, MM Linen was one of their top home linen brands. In addition, it’s been ranked within the top five ever since launching at John Lewis three years ago. The brand also has a strong presence across the Tasman in Myer.
With that impressive global reach sorted, this entrepreneurial Christchurch-based businesswoman turned to store ownership in New Zealand. In recent years she has opened two stores – Auckland in June 2020, and Christchurch in August last year where their head office is also based. Now it’s Tauranga’s turn, with MM Linen opening in the Eleventh Ave shopping precinct on May 5.
For Kerry, watching her business grow has been exhilarating. “I just love being my own boss, and I’m proud it’s a New Zealand homegrown company focused on treading lightly on our environment.
“I love the opportunity to be creative and hands-on, and to be in control of my own destiny,” she says.
Destiny’s path took a bit of an about turn for Kerry back in 2012 when she had just turned 50. With an unexpected change in her career direction, and a determination to remain in Christchurch, she decided to start her own business. This was with the backing of her business partner, a textile manufacturer based in the UK.
It took merely two years for MM Linen to become a global enterprise, soon to gain a reputation for beautifully fitting out bedrooms across the world. Kerry says having original designs created from scratch by artists gives her company an edge in the extremely competitive home linen market. She’s also proud to add that MM Linen has been operating as a carbon-neutral company for years.
Kerry tells how MM Linen has always had a strong customer following from the Bay of Plenty area.
“Lots of BOP people visit our Auckland flagship and Christchurch stores and buy through stockists (Dillimore’s in Waihi being one of them, and previously Cabbages and Kings). So many people say, ‘When are you coming to Tauranga?’ I feel there is a real gap, a space for a beautiful bed linen store in Tauranga,
so we’re coming!”
A personal connection with the city has long been forged. Kerry’s husband is from the Bay and her parents lived in Omokoroa for 15 years.
“So, I frequented the stores in Tauranga with my mother during regular visits – Wendy’s, opposite our new store, being one of them. I think there will be good synergy between my store and Wendy’s, so the location is key,” enthuses Kerry, who professes to having a very flamboyant fashion sense. It’s colourful and botanical, and that’s what she uses as inspiration for her bedding range.
It’s exciting, she says, to be at the stage whereby her business is growing a New Zealand presence, and Tauranga is a good fit for MM Linen’s signature botanical print.
“Our brand is really inspired by nature and botanicals and Tauranga is a drawcard – with beaches, sunshine
and enjoyment of the great outdoors,” says Kerry, who personally curates her range along with the team at its head office. There, a small team of six can be found, and the company has designers in Australia, France, Israel, and the UK as well as New Zealand.
This year brings a new chapter for MM Linen. Tauranga shoppers can expect their MM Linen store to be a boutique destination, housing bed linen (textures, plains and botanical prints), a wide cushion selection, throws, aprons, tea towels, printed mugs, bean bags, and a designer home scent and body range (diffusers and hand creams etc) imported from Italy.
The success story is set to continue.