On purpose
Vivid, bold and playful, Paul Darragh’s artwork brings all the drama.
Words Hayley Barnett
Having worked on projects for Rihanna, Nike, IBM and The New York Times, Mount Maunganui artist Paul Darragh knows a thing or two about pop culture. When he moved home from the bright lights of New York City, where he had established his own design studio and gallery space (Manhattan Born), he knew he wanted to “strip back the BS” and focus on getting to the bottom of who he really is. Each painting, he says, gets him a little closer to that place.
UNO: How did you become an artist?
Paul: I believe you are born an artist, and you can try and ignore those tendencies, but eventually they must come out in order to fulfil your life’s destiny and purpose. As a teenager, I loved art and graphic design, but decided to pursue the latter professionally. I worked as a graphic designer first in Melbourne for four years, then in New York City for 10 years. It was at the end of this period, after working with some top brands and experiences, that I realised I was no longer creatively fulfilled just doing that work. I needed to also create art. So I remember that day in 2015, at my job in Brooklyn, deciding from then on I would become an artist.
How did you discover this medium?
My art practice is distinctly influenced by my design career; the work is flat, graphic and bold. However, I have always been influenced by artists that work in this style. When I discovered Andy Warhol as a teenager, his work really resonated with me, and so began a love of paintings that have a strong sense of composition and colour with a nod to commerce and pop culture. These things all interest me, it’s what I think about, and it’s who I am. I believe my art should reflect the contemporary world around me, through my visual language of colour and composition.
What do you love about it?
I love that I am in complete control when I create an exhibition or collection of paintings. I have no boss or subordinates to consider. I have no one to bounce ideas off of. I only have my own mind and a belief in myself. It’s very raw and it can be very cathartic. Creating is very much a journey. You start with nothing and you have to make thousands of decisions to arrive at this final image and it often doesn’t come easy, nor does it end up like the image in your mind's eye. But therein lies the magic.
Why did you move to the Mount?
When I moved home from New York I didn’t really know where in Aotearoa I wanted to live. I decided I would move home to my parents’ farm outside of Matamata and figure it out from there. I ended up staying there for a couple of years before meeting my now-partner Ali, who lives and has a business at the Mount. We had been together for seven months when the pandemic hit in 2020, so I moved over when the lockdown started. Three years later, I’m still here, and the Mount is now my home.
What inspires you to create?
I have a theory that each person is born with a pure soul that is the representation of their unique identity and spirit. Over time, this gets whittled away as we learn how to navigate life. We pick up insecurities and bruises. We feel shame and hide parts of ourselves. We let in resentment and bitterness. When I paint, I am trying to achieve that purity again.
What is your favourite piece and why?
One of my favourite pieces is from my latest show “Shape Up or Ship Out” at Tauranga Art Gallery. It is called Precious Cargo. I love it because it’s really big, really simple and really bright. It has an optical illusion to it. It could be a jewel, it could be a container or it could be a button from a 1980s game. You could be viewing it from above, or in front or inside of it, so it has the ability to distort space and perspective.
Who is your favourite artist right now?
One of my favourite artists right now is Ad Minoliti. They are a non-binary artist from Argentina. They make incredible geometric abstraction and installations. There are also a lot of references to children’s illustration. The paintings are bright and fun and filled with joy.