Sustainability in bloom
Mitre 10 MEGA Tauranga has come of age – leading the way on all things green with a new-look garden centre and strong focus on sustainability.
Words Jo Ferris | Photos Jahl Marshall
Mitre 10 MEGA Tauranga has come of age – leading the way on all things green with a new-look garden centre and strong focus on sustainability.
With fresh ideas, new technology and their ‘arms-wide-open’ approach, nothing rains on this team’s parade. Now fully roofed, the only place rain falls inside is in two 30,000L tanks.
Feeding a sophisticated irrigation system, it not only eliminates using town supply, plants are flourishing – noticeably so. Staff efficiency has also gained. Despite the new technology – rather than downsizing the garden centre’s team – it has increased from 14 to 25, as supervisor Lorena Stead and 2 IC Marisa Pirina shift up another gear.
“Spring is our busiest time of the year. It’s like turning the lights on,” says Lorena.
Customer focus underpins this store’s entire purpose. That means people on the floor and more time to greet and help customers. The café moved instore, but still overlooks all the activity. Opening up the garden centre not only created additional space for more stock, visibility increased thanks to new, lower plant bays. The Garden Hub is also a novel drawcard – a central station which enhances staff’s ability to handle customer queries. Just outside is the plastic pot recycling bin – another sustainability initiative, which has seen 900kgs recycled in the past 10 months. And that’s not counting any containers foraged by customers. Mitre 10 even takes polystyrene – number one in New Zealand to do so.
Changes also flowed instore. By definition, ‘garden’ has assumed an entirely new meaning.
More than a green space for trees, flowers and veges; outdoor zones are another room – an extension of how we live, play, entertain – even work. Anything from a simple patio now extends to sophisticated retreats – fully sheltered or open-air; lit and heated. As much as gardens grow, so has this store’s vision, according to Lorena.
“Gardens are another room in the home. But there’s also the internal garden – indoor plants – not only but also.”
Specialty zones cover the full gamut – from indoor plants, tools, plant care, ornaments and rainwater storage systems to probably the Bay’s largest selection of outdoor furniture, BBQs and every accessory to match. If you can’t find it, this store will seek it. Being owner- operated and part of a solely New Zealand co-operative, buying power and access to a wide range of products strengthens this hugely successful business.
Innovation and a "people first" mantra feed this store’s belief in mutually beneficial relationships – from everyone who walks in the door to everyone on the shop floor.
Newbies to long-timers, staff know their stuff; and they know people. Customers come from far and wide, such is the store’s reputation for familiarity. It’s an attitude Mitre 10 MEGA Tauranga continually works on. And customers feel it. Regulars watched closely as the garden centre remained open throughout the renovation. Written feedback was overwhelming and staff are grateful.
Inspired by the new look, Lorena and Marisa say customers love all the initiatives as well – especially how
plants respond to the new irrigation. Both agree the garden centre looks and feels brighter. True to the "spring has sprung" philosophy, team members are also thriving – watching their garden grow as natural rain waters it from above.