The powerhouse partnership revolutionising real estate in Rotorua

WORDS Katy Glenie PHOTOS Salina Galvan

For nearly five years, two Rotorua real estate salespeople have been hitting top-selling prices in street after street. In fact, Jodi Ratahi and Kerif Smerdon of EVES Realty have been so successful, they achieved recognition in the top five percent of EVES estate salespeople for 2019/20.

The pair became a partnership after working together on a joint listing and enjoying each other’s style and ethos. “We both come from very supportive families that have enabled us to be focused and driven,” says Jodi. “The addition to the team was bringing on board our lovely PA Heather MaGuire in the first year of our partnership. We so appreciate her loyalty, encouragement and dedication – we love her dearly.”

Both Jodi and Kerif started working at a young age, with people from all walks of life. They learnt the importance of customer service and attention to detail, which they’ve found ultimately generates repeat business. Keeping true to these fundamental values is what drives them today.

The powerful duo have been selling homes together for almost five years, which is unusual for real-estate partnerships. “We each bring different strengths to the team,” says Kerif. “Working in this way makes a huge difference. We’re also one of the only Māori business partnerships in the industry in our city, and we’re very proud of that. Nāu te rourou, nāku te rourou, ka ora ai te iwi – everybody has something to offer, and by working together we can all flourish.”

Rotorua historically undervalued

Jodi and Kerif believe the Rotorua market has been historically undervalued, and this has fuelled their focus on achieving high sale prices for their clients. “Our pricing evaluations are incredibly accurate,” says Jodi. “Based on previous transactions, we can demonstrate to our vendors that around 95 percent of our properties sell within or well above our appraisal range.”

Believing that their success comes from their trust in each other and their genuine concern for their clients, Jodi says, “Our best possible outcome is when a buyer walks in paying what they want, and a vendor walks out getting what they want. We treat our clients how we’d want to be treated.”

Smooth process

Their experience with property transactions gives these women the expertise to guide clients through transactions, helping smooth out the sale process despite changing bank and legislative requirements. They’re also members of the Federation of Māori Authorities, and support a number of local schools and kura kaupapa in the area because as Kerif says, “Ehara taku toai te toa takitahi. Engari, he toa takitini. Success is not the work of an individual, but the work of many.”

After a careful selection process to find the best salespeople to sell their property, Maxine and Roger Houkamau are two vendors who decided that Jodi and Kerif stood out from the rest. “Jodi, Kerif and their support team are experienced, professional and personable – we loved their friendly, honest and consultative approach,” says Maxine. “They took the time to truly understand our needs, carefully advised us on property presentation ideas to maximise the sale and provided excellent insights about the market, including upcoming developments. They then sold our property above asking price in just a few weeks after listing.” 

Rapid growth in market

Real estate sales in Rotorua have been strong throughout 2020. The market has experienced rapid growth, with median prices rising 9 percent in June 2020 compared with a year earlier* and by over 40 percent in the last three years**. “Things have really stepped up a notch since the national lockdown,” says Kerif. “We were already seeing more activity in the market at the start of the year – now with the current financial climate, activity has increased, wand buyers on all spectrums are contacting us for their real estate needs.”

Jodi and Kerif are strong advocates for Rotorua. “Our city is beautiful, with lots of activities to attract people, such as world-class trout fishing, superb mountain biking and walking tracks, our incredible redwood forest and thermal wonderland, and there are lots of free events for families,” says Jodi. “It’s a place that really looks after people, and we love it!” 

EVES.CO.NZ

*Infometrics Rotorua District Quarterly Economic Monitor June 2020 

**One Roof Property Report Dec 2019 

UNO Staycation: Rotorua

We wanted a weekend away with our children; an antidote to screen time: adventure, laughing, and fun. And we didn’t want to spend ages travelling. So we took a staycation in Rotorua! The money we saved on travel (just an hour down the road) and accommodation (we didn't need any, we slept at home!), we spent on experiences. It was a decision well made.

There must be something in that Vegas air, everyone working in this booming tourist industry was friendly and knowledgeable, and they all genuinely love their jobs.

We were a fairly big group: Mat, his mum (love you, Susie!) and I, our five children and a young nephew. The children ranged from four up to 13, so adrenaline was the order of the day. And that's what we got!

Saturday am: Up the Skyline Gondola and down the luge. I'm a wimp so doubled up with my daughter and took the slower of the three routes down through the trees.

Saturday lunch: A hearty lunch at the iconic Pig & Whistle refuelled the whole team, ready to go again.

Saturday pm: Agroventures is home to six adrenaline-fuelled rides. Our big children found soaking the youngsters on the Agrojet he most amusing activity!

We drove back home to The Mount, had a huge dinner and fell asleep almost immediately. Up early on Sunday morning and a short drive back to the Rotorua thanks to that brilliant toll road round Te Puke.

Sunday am: This was my favourite: sloshing around in warm water inside an inflatable rolling ball at OGO. Our stomach muscles ached from giggling.

Sunday afternoon: After all that action, the Polynesian Spa was a great choice. We loved the new Priest Spring acidic mineral hot pool overlooking the steamy lake.

A debrief and afternoon tea at the country's café of the year, Capers, rounded off our weekend just perfectly.

#UNOLovesRotorua

The itinerary:

Saturday

Morning: Up the Skyline gondola and down the luge

Lunch: Pig & Whistle

Afternoon: Agroventures

Sunday

Morning: OGO

Lunch: I took a picnic

Afternoon: Polynesian Spa, followed by afternoon tea at Capers

Rotorua Mayor Steve Chadwick on making things happen

For Rotorua Mayor Steve Chadwick, local government is just the latest chapter in a life built around making things happen.

WORDS Andy Taylor PHOTOS Brydie Thompson

First off, what’s in a name? Given her public profile and her extensive career in politics, it's hard to imagine that anyone meets the Mayor of Rotorua without being previously aware of her; but someone new to these shores might find Steve Chadwick to be not quite what they were expecting. Let’s face it, Steve is a pretty blokey kind of name, and though she is down to earth, humble and devoid of all pretention, blokey is something Steve Chadwick most certainly ain’t. 

“It’s actually Stephanie, but Steve stuck from a very early age, and after that I was only ever Stephanie when I was in trouble,” she says with the tone of someone who has had to explain this a million times but is quite happily resigned to her fate. “And yes, there are a few people who come expecting a male and look a bit shocked, and I’m sorry if that disappoints - but there’s not much I can do about it,” she adds with a grin of genuine mischief, and it is clear that confounding expectations and then outperforming them are part and parcel of the ball of energy that is The Honourable Stephanie (Steve) Chadwick.

Originally from Hastings, she is probably best known for her time in Parliament, where she served as Minister of Conservation, Women's Affairs, and Associate Health between 1999 and 2011, and then as the Mayor of Rotorua, a role she has held since 2013. But her story is far more multi-layered than that.

“I grew up the youngest of six children,” she says, “and so constantly had to speak louder to have my opinion heard.” Those siblings included artist Dick Frizzell among other very talented individuals, so this was a family heaving with strong characters and stronger views. 

Her first calling in life was as a midwife. “I was always bit of a health activist, and I was drawn to birthing as it was a natural process and I was involved with a group of quite radical midwives. I ended up helping bring about 5,000 babies into this world, and I loved that role, I loved being a part of birthing as it is a profound and intimate profession, and I still meet some of the babies I delivered now. Though many are on to the next generation!”

Whether it is newborns, government policy or social welfare organisations, it could be said that bringing things to life is very much Steve Chadwick’s reason for being on the planet. She has been instrumental in setting up the Rotorua Women’s Refuge, Rotorua’s first Family Planning Clinic and School for Young Parents, as well as its first Kohanga Reo, all entities that seem completely normal and entirely essential now but were reactionary in the 1970s. “My father was an engineer and my mother was an artist,” she says, “so there was both a very creative side to my growing up and a very functional side, a side about making things happen. But both my parents were always about thinking outside of the square – differently, but logically, because that was the artist and the engineer at work. Our family were a square peg in a round hole, and we realised we weren’t conservative, but that was just fine. It was a very creative and happy upbringing that meant I was allowed to reach my own conclusions and was never constrained.” Good luck to anyone who might try! 

She met her husband, John Te Manihera Chadwick, in the late sixties, and together they embarked on a future that is virtually cinematic. First there was the big OE, with the first stop being Papua New Guinea – where she set up a birthing clinic, naturally – and then they went on to London where their home – replete with newborns of their own by that stage – became something of a drop-in centre for Kiwi expats on their London sojourns. It was a happy home for many years, until while watching the Commonwealth Games their son asked who the people performing a haka on TV were. “When I had to explain that they were Māori and that he was Māori and that his dad was Māori, we realised it was time to come home! Our children needed to grow up bicultural – and that was what brought us to Rotorua. Our journey ever since then has one of biculturalism.” 

After serving as a local councillor, national government beckoned with all the highs and lows that a career in the public gaze entails. “The low was definitely the death threats I got when I brought in the Smoke Free Environment Act. Having to be escorted by a police protection squad and realising that there were people out there that hated you and were unwell – and were following you – was very scary. And being accused of being one of Helen Clark’s ‘Femi-Nazis’ was also very personal, and frankly ridiculous. But the highs put all that in the shadow: passing the Smoke Free Act was great, and working on health issues throughout the Pacific was fantastic – that was right up my ally as an ex-midwife.”

The passing of husband John, who had become a much-loved and prominent lawyer, late in 2017 brought the year to a solemn close, but Steve has no intention of letting her personal loss get in the way of her public commitment. Far from it; instead, 2018 will be a very big year for the Mayor and for Rotorua – because it is obvious from spending even a short time with her that Steve Chadwick and the Rotorua district are very much intertwined. 

“One of our main objectives was to revitalise our inner city,” she says, clearly warming to the future and tired of discussing her past. “And we did that by having a councillor sit on a portfolio dedicated to inner city revitalization and by getting all our retailers and CBD businesses to work with us. The inner city had over a hundred empty shops four years ago, but we’ve changed that and it has a completely different vibe now, and the development that will be taking place on the lakefront is really going to be exciting and build on what we've put in place. The whole footprint will be completely different, there will be a conservation zone and it will incorporate the museum, but we are thinking it will be driven by a whole new entity rather than council. Sir Bob Harvey has agreed to help us with this so that is really exciting.” 

“We were painted as a zombie town in 2013, but 2018 is going to show that we have invested in our city and we are really going places. The population is growing, we’re performing above the national average economically, and we also have the new Forest Service coming here – to its rightful heartland – so this is going to be a big year for Rotorua. Actually I think it’s going to be a big year for all New Zealand.”

You heard it here first folks. And she should know.