More than skin deep
Anna Hayes from Skinvae might be new in town, but she’s an expert in her field – and knows how to build a successful business from the ground up.
Anna Hayes from Skinvae might be new in town, but she’s an expert in her field – and knows how to build a successful business from the ground up.
words DEBBIE GRIFFITHS | photos KATIE COX
Anna Hayes.
It’s common knowledge that the sun causes skin damage, but did you know modern phones also contribute to premature aging? Anna Hayes does – and with 18 years specialising in skincare, pearls of wisdom like that are common when chatting with the founder of successful brand, Skinvae.
“I’ve been in beauty since I was fresh out of school,” she says. “I grew up in Te Kuiti, studied in Hamilton when I was 18, and by 19 I had opened my first business. Before that, I worked for one other business for six months and that was Mount Skin and Body.”
It’s a full circle moment, with Anna recently adding that clinic to her string of businesses alongside Taupo and Cambridge. Recently she took over SELF_ in Mount Maunganui and rebranded it as Skinvae.
“It was a little nerve-wracking taking over the Mount clinic,” she admits. “My other two I started from scratch and picked my teams, but this was established and already doing well. When I told the girls what was happening it was great because they’d heard of my brand and were super excited to get our technology into their clinic. We put an emphasis on training, so the girls are upskilling weekly, which adds to their already huge knowledge.”
To say Anna has grit and determination is putting it lightly. A mum of two and Crossfit enthusiast, the 37-year-old entrepreneur rarely has downtime and loves it that way.
“I’ve grown up very driven in sport, representing New Zealand in triathlon for a few years, so I trained hard and worked hard. I had two jobs from the age of 14. My dad and my sister both had their own businesses, so could see that’s what I wanted to do too. I also like to call the shots; to be able to provide the treatments I want and to make sure I’m ahead of the game when it comes to trends and machinery.”
Skinvae in Mount Maunganui.
Anna makes no apology for focussing on skin – in fact, she takes great pride in being the ‘go-to skin clinic’ for her clients.
“We launched the Skinvae brand in Cambridge 11 years ago and that’s when we started specialising in skin. I love to see results and to take clients on a skin journey, particularly for people looking for non-surgical, non-injectable options,” she says. “We use DMK, Nimue and Pure Fiji, which have some amazing treatments. With skin, it’s never a one-session fix – especially with acne and pigmentation which can look worse before they get better – so we recommend clients sign up for a six-month plan to see real change.”
It’s more than skin, though, it’s the sense of connection, calm and confidence that’s infused during treatments.
“We have a lot of mums who come for the experience and it’s almost as though great skin is just an added bonus,” laughs Anna. “We like to educate about the importance of home care. Mums are often running around like headless chickens after everyone else, so their own ritual in the morning and night allows them to take a moment for themselves.”
Skinvae is at the forefront of innovation, attracting clients looking for cutting-edge solutions. Anna describes a new stem cell treatment from DMK, Stemzyme, as ‘revolutionary’ and says there’s been a big demand recently for body sculpting and tightening options.
“They call HIFU (High-Intensity Focused Ultrasound) the non-surgical facelift,” she explains. “As we age, we lose fat in our cheeks and our face drops. HIFU is a great alternative to Botox or fillers on either the brow or jawline, and you can use it on any part of your body – loose skin on your tummy, arms, or legs. It uses ultrasound energy to penetrate deep into the skin to tighten. It doesn’t get rid of fat, but it does work on the muscle and to stimulate collagen and elastin. You see instant results, but it takes three months to see the full effect.”
Anna urges teenagers, in particular, not to take advice from social media, which may result in them using products like Retinol that are too strong and could eat away at their skin barrier.
And her number one skincare tip?
“Use sunblock,” she says, without hesitating. “Our sun is horrific. If you’re going to buy one product, get a good SPF and make it one that also protects against blue light from phones and computer screens. We see a lot of people with more pigmentation and crepey skin on the side of their face they hold their phone up to. Even if you work in an office, wear sunscreen every day.”
After almost two decades in the industry, Anna knows that 80 percent of skincare results come from what people do at home and their professional treatments simply provide the extra 20 percent that push it further. With that in mind, her vision is to expand her chain of beauty clinics.
“We’re ready to be the number one brand for skin in New Zealand, but all I can say right now is watch this space.”
Future focused
Leanne Cashmore from Cashmore Clinic introduces Veloce: The revolutionary light treatment transforming skincare with fewer sessions and remarkable results.
Leanne Cashmore from Cashmore Clinic introduces Veloce: The revolutionary light treatment transforming skincare with fewer sessions and remarkable results.
photo SALINA GALVAN
As someone who’s been in the skincare industry for years, I’ve seen countless treatments come and go – but nothing has excited skincare professionals quite like Veloce.
Since introducing this Intense Pulsed Dual Light (IPDL) laser treatment, I’ve seen an enthusiastic response. Many have been impressed by the results they’re achieving, often after fewer sessions than expected.
What sets Veloce apart is its versatility and precision. The treatment can address a wide range of skin concerns with impressive effectiveness from stubborn pigmentation and broken capillaries to generalised redness, photo rejuvenation, fine lines, deeper wrinkles, acne scarring, and even hair removal.
It can be used on various parts of the body, including the face, neck, stomach, arms and legs. Veloce’s dual lamp system produces high-speed light pulses that penetrate deep into the skin, stimulating the body’s natural rejuvenation processes.
Unlike other lasers that might focus primarily on skin tone and texture, Veloce offers a more holistic solution by combining multi-wavelengths to address a broad range of indications. This advanced IPDL technology allows for a comprehensive approach to skin rejuvenation.
One of the most exciting features of Veloce is the N-Tight treatment. This procedure triggers contraction and remodeling of collagen, resulting in a significant tightening effect that’s immediately noticeable and continues to improve over time. It's a game-changer for those concerned about skin laxity.
It also delivers results without requiring a lot of downtime. Thanks to its cooling system, most clients can return to their daily activities immediately after treatment. The duration of each session typically ranges from 30 to 60 minutes, depending on the size of the treated area and the specific concerns being addressed.
After treatment, clients may experience some redness, but this usually subsides within a few hours. While visible results can often be seen after just one treatment, the number of sessions needed varies from person to person.
Whether you’re battling the signs of ageing, struggling with pigmentation, or simply want to give your skin a radiant boost, Veloce offers a tailored solution that delivers real and efficient results.
For even more impressive results, double up with the Ultra MD for better skin rejuvenation.
Start anew
Cashmore Clinic’s Leanne Cashmore on a treatment that can help you gain a firmer foundation.
Cashmore Clinic’s Leanne Cashmore on a treatment that can help you gain a firmer foundation.
photo Salina Galvan
At the Clinical Aesthetics Symposium I attended in Auckland recently, the talk was firmly focused on skin treatments. There wasn’t a single presentation on botulinum toxin and not much at all about dermal fillers.
So many new and exciting treatments and applications have arrived in New Zealand, making the Australian injectors very envious, as many of them are not yet available there.
Getting things across the line in Australia is more difficult than it is here, so we get to benefit from them a good couple of years before our trans-Tasman counterparts do.
I want to talk about the RF microneedling device that was a hot topic of discussion at the symposium. We’ve had such a device at the Cashmore Clinic for a couple of years now and it’d have to be one of our favourite skin treatments. ‘RF’ stands for ‘radio frequency’.
The treatment is designed to remodel collagen from the inside out and is used for scars, sun damage, wrinkles, stretch marks, pores and improving overall skin quality.
The radio frequency (heat) delivers controlled energy at various depths (via the needles) depending on what we’re treating, to tighten the skin and promote the production of collagen and elastin. It can penetrate deeply to give much better results than your standard needling, which treats only the superficial layers of the skin.
We recommend having RF needling in winter (because avoiding sun exposure is advised post-treatment) and scheduling a series of sessions for optimal results. The treatment takes around an hour. A strong anesthetic cream is applied to the skin and left to take effect, then the needling itself lasts for around 20 minutes. Your skin will be only mildly pink when you leave the clinic, and you can apply make-up and follow your normal routine the next day. Four weeks later, you’ll have a second treatment, then a third treatment a month after that. Three is the minimum we recommend; four to six is even better.
Before and after RF needling.
With RF needling, skin continues to improve for three months after your final treatment. You also have the option to have topical growth factors infused immediately afterwards, such as PRP (Platelet Rich Plasma), where your own blood is separated into red blood cells and plasma, and the plasma (which is full of goodness that further enhances luminosity and improves skin texture) is infused into your skin.
The latest technology to infuse is exosomes. They pack even more of a punch than PRP and are more predictable. Extracted from young human adipose (fat) tissue, this is cutting-edge technology and a good option for hair restoration as well. They’re another whole topic, so I’ll go into it in more detail in a future issue.
People often want a quick fix, like that achieved by botulinum toxin and fillers, but remember, we also need a good canvas to work from. RF needling has limitations. It isn't a face lift, it’s a skin treatment. A full consultation will help us determine if it’s the right procedure for you.
Expert Constance Santos on your skin’s natural barrier
Little good can come of cosmetic treatments if your skin’s natural barrier isn’t functioning well, says our expert Constance of Mt Maunganui’s Epidermis & Sage. Here’s how to get yours sussed.
Little good can come of cosmetic treatments if your skin’s natural barrier isn’t functioning well, says our expert Constance of Mt Maunganui’s Epidermis & Sage. Here’s how to get yours sussed.
Your skin has a protective barrier that functions to keep good things in and bad things out, such as bacteria and pollution. It’s made up of skin cells, and oils like fats, ceramides and omegas. That barrier is sometimes called the lipid layer or acid mantle.
Keeping your skin barrier healthy is vital for good skin health and optimal function. There are lots of things that can impair its function such as poor product usage, environmental factors and diet. An impaired function can lead to chronic skin conditions. Dermatitis, eczema and acne as well as dry, irritated skin are often the signs of a poor barrier function, as is skin that ages rapidly.
There are some fantastic beauty treatments out there – including needling, microdermabrasion and peels – but if your skin’s barrier isn’t healthy, you won’t get the benefit from them. It all comes down to your skin’s ability to make good, healthy, organised collagen. Most of these treatments work by stimulating a healing response, which produces healthy collagen through the controlled creation of a wound that sends the skin into repair mode. If your skin’s barrier is already impaired, you don’t want to add extra inflammation to the mix. Your skin is already concentrating on repairing itself and it can only do so much, so when it’s overwhelmed with an inflammatory response, activities like collagen production become a lesser priority.
How do you ensure your skin has a well- functioning barrier? It needs to stay in balance. For example, make sure you are having enough Omega-3 in your diet. If you aren’t getting enough, it’ll show on your skin. Another simple way of repairing an impaired barrier is to use a great cleanser (I recommend the Roccoco Botanicals Pore Cleansing Oil or Roccoco Botanicals Soothing Cleansing Oil) that works to restore balance to the barrier function.
Don’t forget, though, everything’s connected. What you eat and drink also affects your skin and gut, which makes taking essential fatty acids (EFAs) effective too (I recommend Pure Encapsulations EFA Essentials). Doing so will nourish your skin from the inside, and they’re anti-inflammatory as well. As I said, balance is important. Omega-3 is the best EFA for the skin. Omega-6 and Omega-9 also have good benefits, but too much Omega-6 can actually be inflammatory, so it’s best to talk to a skin therapist and get the right blend and dose for you.