The main event
Beacall Hospitality is so much more than a hospitality recruiting company – their goal is to make your event simply magical, says director Michael Beacall.
Words Catherine Sylvester | Photos Salina Galvan + supplied
As a young lad growing up on the Wirral, looking out across the murky waters to Liverpool, Michael Beacall spent his free time helping out in the pub his parents operated. A natural entrepreneur, Michael would collect the glasses patrons were finished with, and relieve them of their small change for his troubles.
“If you know what an English pub is like, you’ll know I made quite a tidy little profit for myself,” chuckles Michael, recalling his early business acumen.
Michael fondly recalls his early days in the bar. It was there that his love for the hospitality industry was born, with the local pub being a central factor in his community’s comings and goings.
“The classic British pub is so different to anything else,” Michael explains. “Everyone knows everyone. It’s like one big family. You’d have felt safe leaving your kids with the folks there. At that young age, it was a lot of fun being around everyone.”
It was these important threads of relationship, hospitality, and business that Michael packed for his journey when he made the decision at 18 to stretch his wings and emigrate to Aotearoa.
Feeling the need for a fresh start after a self-described lacklustre performance from his first official business – a hospitality recruitment agency – the beautiful shores and climate of Tauranga Moana seemed the ideal tonic. Having his childhood best mate already living here was the icing on the cake.
Throughout his first years calling the Bay home, Michael undertook the type of employment he knew best – bar work and security. It was during this time that he formed many of the relationships that supported and encouraged him when the time came to resurrect his former business concept.
“I decided to give the recruitment agency another go. I could see a real gap here to service the smaller corporate events, as well as bars and restaurants,” Michael explains. “At that time there weren’t any agencies catering specifically to the hospitality sector. I found my niche and went for it.”
Spurred on by the encouragement of festival promoter Glen Meikle, whom Michael had once worked for, he launched Beacall Hospitality with himself as the sole employee in 2018. The company experienced exponential growth in the first five months. So much so, that he knew he would need help to continue the smooth operation of the business.
“My first employee was a woman I’d worked previously with at a local bar,” Michael remembers. “Nynie Harvey became my 2IC. She basically took over the responsibilities of event hire and staff management, payroll, uniforms, contracts – she became the backbone of the operation.”
A no-holds-barred approach to generating work for his company, rather than waiting for it to come to him, is one of Michael’s greatest assets. With him securing contracts and contacts, and Nynie keeping the day-to-day office running, the business went from strength to strength. Within months the books were full of labourers, wait and bar staff ready to work. Kayla Hayes came on board to relieve the pressure of Nynie in December 2018 and is still there today.
Business was booming. Everything was going so beautifully that Michael, along with a new business partner, Pierre Te Wheoro, was able to expand by launching Platinum Security Solutions, to cater specifically to the bars and nightclubs around town.
And then, 2020 rolled around and everything came to a shuddering standstill.
The entire hospitality sector was hit hard by lockdowns, and Beacall Hospitality was no exception. Not being one to rest on his laurels, it was during this time of enforced hiatus that the inklings of a more comprehensive business model began to brew.
“I started to think about what it’d be like to offer clients a one-stop shop,” says Michael. “To be able to offer catering, tables and chairs, wait and bar staff – the works!”
Knowing no other company was currently providing this service, Michael used the enforced time at home to work on a plan to make his concept a reality. Once the country crept its way out of lockdown and people began to cautiously plan small events again, Michael was ready to go.
However, the expansion was not without its challenges.
“Being in Red in the Traffic Light System was almost harder than being in complete lockdown,” Michael explains. “People were scared to spend money and concerned about things changing unexpectedly. If they did book something, there was no guarantee that one link in the chain wouldn’t catch COVID-19 and have to pull out.”
This happened more than once but Michael and his team rose to the occasion. When a wedding that had been scheduled at a café in Waihi suddenly had to move venues with only 24 hours’ notice, Beacall Hospitality stepped in to save the day.
“We got a 3pm call the day before the wedding. The chef who’d been hired to cater it had caught COVID-19 and the couple needed to not only find new catering, but move venues,” says Michael. “By 10am the following morning, we had our gear and caterers there setting up. Everything ran smoothly from then.”
In order to keep the company’s doors open and staff employed during this time of financial uncertainty, Michael offered services to clients at cost, and personally covered wages – a decision he doesn’t regret, but one that will take some time to recover from.
“Doing this meant that not only my company could survive, but other businesses could too,” explains Michael. “Moving into Orange level was good as contracts picked up then. Going to Green was great as it just got busier.”
After the COVID-19 lockdowns, another friend, Renee McVarnock, joined the company to fill the role left when Nynie moved on to work in a different industry. “Both these women have made a huge difference to the success of the business,” Michael says.
When hit by these challenges, it’s the love for his family that keeps Michael going. “I do what I do so I can give them the life they want,” he says.
In the midst of colourful traffic light levels, Beacall Hospitality expanded operations into Matamata. They’ve since travelled as far afield as Hastings, Taupō, Napier, Rotorua, with Tāmaki Makaurau
– Auckland to be added next month.
As life settles back into some semblance of normal, Michael is able to breathe a bit more freely. Recently he attended his first ever music festival purely as a punter. “Friday Jams was the first concert I’ve been to where I wasn’t working,” he recalls. “And it was amazing!”
His publican parents have travelled out to visit him and are understandably impressed with what he’s achieved. “My folks have been out here twice and they love it,” Michael says. “They’re definitely proud of their boy.”
While Michael’s blood still runs extra red for his beloved Liverpool Football Club and he has not yet traded it all in for a black jersey, home is definitely New Zealand for the foreseeable future.
“Things are great. I play soccer with the Pāpāmoa Football Club, have time with my family, and enjoy my work,” smiles Michael. “I’m definitely living the dream.”