A life of sparkle: Peet Jewellers chic new showroom beckons
WORDS MONIQUE BALVERT- O’CONNOR PHOTOS HARRY VAN HEERDEN + JORDAN REID
Adding a new jewel to its crown is paying off for one of Tauranga’s oldest businesses. Peet Jewellers is close to celebrating the first birthday of its elegant and welcoming Willow Street showroom, which has proven to be a hit among a growing customer base.
Until the August 2020 opening of this store, the 50-year-old business had been based upstairs on Wharf Street. Rest assured, traditionalists – that space still remains as both a retail outlet and creative studio/workshop. It’s not unusual for David Peet to pop in to see how his successor, Harry van Heerden, is getting on at the helm of this high-quality jewellery design and manufacturing enterprise, where the Peet name still graces the door.
“That didn’t need to change because it’s not about me, it’s about what we do here,” says Harry, who’s been a jeweller for about 25 years – the last eight as the owner of Peet Jewellers.
Harry has ensured the business’s fine reputation has been maintained, while expanding it to include the Willow Street showroom and twice as many staff members, including two apprentices. Requests for jewellery repairs and unique designs are also on the rise.
Having had hands-on involvement in its design and fit-out, Harry takes special pride in the Willow Street showroom. “I locked myself in for about a month and built what we have here today,” he says.
What we have here includes royal blue walls interspersed with copper panels, sheer blue curtains, bamboo-framed cabinets and counters, chic light fittings and polished concrete floors. Harry’s pooch, Jackson, a papillon-chihuahua cross, particularly fancies one of the blue velvet chairs.
Harry established must-haves when devising the décor. Bamboo was one – he loves its warmth and sustainable qualities. Another was a minimalist and stylish ambience to reflect the business’ mood and culture.
“I’ve designed this space to include a comfortable desk to sit at and talk about jewellery and design; there’s a creative, open and collaborative workspace in the centre for discussing design and repairs; and I wanted the storefront to appear open, merging the outside and inside – hence the cabinets are minimalistic,” he says. “Finally, it was important for me to have a jewellers’ workbench visible, to show that we’re more than simply a jewellery outlet.”
Jewellery design remains a passion for Harry, who completed a goldsmith apprenticeship in South Africa before taking a break to explore other industries. Radiography, marine rigging and a stint leading safaris filled his time before his art form beckoned again. These days, coloured stones are an inspiration, along with making versions of the “bubble ring” often created from customers’ own stones. The ring features a selection of small and usually varied gems, and is a bespoke offering that’s really taking off.
“Over the years, you collect or inherit different jewellery, or you might have an earring that’s missing its friend,” says Harry. “Or it could be that you have a ring that’s fragile and nearing the end of its life, or that involves a setting you no longer like. We suggest creating something new to incorporate these – and one way of doing that is a bubble ring.”
Bubble rings can be created from new gems too, with some of the combinations including white and yellow diamonds, sapphires, rubies and emeralds. Harry tells of designing one for a customer made from own and her mother’s diamonds. “She was in tears, because she feels she now has her mum close to her all the time. We see a lot of customers cry with joy!”
Many of Peet Jewellers’ customers are mature people who are buying for a significant birthday or anniversary, or using inherited money to splash out a bit. “We can make anything jewellery- related,” says Harry. “One of the more unusual things we’ve made is a ring out of volcanic granite rock.” Peet Jewellers also offers on-the-shelf pieces ready for purchase, and a range of estate jewellery. As for what’s trending? Simpler designs, yellow gold, and big, coloured stones.
And as for where Peet Jewellers is heading, Harry anticipates opening yet another retail outlet and enjoying many more creative days pushing design boundaries to ensure their customers keep saying “Wow”.
