Community and commerce collide
Tauranga Crossing has become known as a real retail oasis.
But Catherine Sylvester discovers it’s more than just a mall.
It would be fair to assume that most Bay of Plenty residents would, if asked, say that Tauriko is a traditional te reo Māori placename. The truth, however, is not so straight forward and there’s a little bit more to the story. Long before this suburb was identified predominantly with the region’s newest shopping centre, Tauranga Crossing, it was well-known for the family-owned sawmill that prospered in the area. Not sporting the catchiest of monikers, the Tauranga Rimu Timber Company was shortened to the more euphonic sounding Taurico. And with one small tweak, the word became compatible with the local language, and the rest, as they say, is history.
History holds great significance for the owners of The Crossing, as it’s affectionately known. Throughout the centre you’ll find more than a perfunctory nod to the past. Woven throughout the fibre of its ethos is the pioneering spirit of its predecessors, as the centre’s mission to be “the heart of the community” informs everything they do. From the architecture and design of the centre to the special moments and initiatives offered, Tauranga Crossing aims to stand out from the average mall. In all they do, they aspire to be the place where every part of a guests’ life intersects.
The Millyard dining precinct and the Millwalk opened in late 2016. Strolling through this outdoor area amongst shops and eateries, you’ll discover numerous timber bollards with the history of the suburb etched onto them. Throughout the indoor centre, opened in 2019, the salute to the past continues in the artwork depicted on the walls.
“The owners constantly ensure we’re reminded of our history and why we’re here,” says centre manager, Janet Vincent. “Everything has been curated with such care.”
A deeper offering
Driving past the centre heading towards the Kaimai Ranges, you cannot fail to notice the bright coral kinetic tree sculptures. Nestled amongst a cosy play area for children, the artwork named 'The Fernery' is designed by artist Phil Price. An indoor play park for those rainy days means littlies are entertained while caregivers can take a pause amid exploring the offerings of over 100 stores. A beautiful parent’s room with private feeding areas, TV, toddlers play area and bottle warmers provides a small oasis from the hustle and bustle of the day.
“We always think about how people feel when they shop with us,” explains marketing manager, Lana Stretton. “We want everyone to have an enjoyable experience, and we actively find ways to surprise and delight them throughout the year.”
During Matariki, management arranged to drop small star cutouts from the top level of the centre. Attached to each star was a gift card.
The centre ensures a Justice of the Peace is available, free of charge to offer advice and services for customers once a week, and the generous Local Legends initiative, that was born out of covid when people were struggling continues with the gifting of $5000 four times yearly to a worthy cause that is voted on by the public.
Even the centre security guards receive positive feedback on their welcoming presence, and in addition to keeping the site safe, function almost as ambassadors for the centre.
Both Janet and Lana feel lucky to work for New Zealand owners who care deeply for their staff, their centre, and their customers. “It’s so important to them that we are connecting with the community and they’re incredibly good to our retailers, too,” says Janet.
With Christmas on our doorstep, thoughts turn to Santa and presents and fun. Tauranga Crossing curates a beautiful space for photos and chats with the man in red himself.
“During the Christmas season, we like to lurk in the stores then pop up when a customer is about to pay for their goods,” smiles Janet. “It’s always amazing to see their reactions when we offer to cover the costs for them.”
With activities for the kids, like cookie decorating classes, kaleidoscope making and scavenger hunts, and everything you’d ever need for the festive season in one place, Tauranga Crossing may just well be at the top of your “nice” list this December and for the entire summer holidays.