Gearing up for change
Awards, massive renovation and a new service centre and showroom in Pāpāmoa are pushing the dealership to greater heights.
Photos | Amanda Aitken + Jahl Marshall
The dealership that occupies a whole block on Hewletts Road is set to build in Pāpāmoa, to keep up with the growth of its 16 vehicle brands. Offering everything from quality pre-owned cars, right up to new luxurious brands, the time seemed right to develop further. In 2024, Farmer Autovillage will zoom into Pāpāmoa with the opening of the new service centre and showroom. They're the first dealership to put down roots in the area.
UNO caught up with the Farmer Autovillage team to find out about the most recent changes and the exciting developments happening this year – and next – at Farmer Autovillage.
Image courtesy of Chow:Hill Architects Limited.
Feel at home in Farmer Autovillage
Expanding the scope of the Škoda showroom was the first priority for the dealership when it decided to upgrade part of the Hewletts Road
site one year ago. Modernisation of the downstairs area achieved an at-home feel and gave Farmer Autovillage the opportunity to improve their customer-focussed offering, including the café.
Customer feedback around the café has been overwhelmingly positive. Aiming to make it more comfortable and providing a relaxing environment for their customers was imperative in the planning.
Walking into the newly restyled café feels as if you're stepping into a sophisticated Melbournian-style eatery. With a dedicated space for kids, comfortable lounge area, business lounge upstairs and free wifi, customers can sit back, relax and enjoy the food and coffee on offer.
PĀpĀmoa Expansion
Building a brand new service centre has been a major project for the Farmer Autovillage team this year. With 30 percent of their customers based out towards Pāpāmoa and Te Puke, they knew it made sense to provide a more convenient location.
Construction will start on the 10-bay workshop in Pāpāmoa in July 2023, and will be complete with a five-car showroom by January 2024. The workshop will service their 16 brands, and all other makes and models are welcome.
Electric Mobility
Farmer Autovillage has the biggest range of electric, plug-in hybrid and hybrid vehicles in the Bay. The dealership accommodates for all budgets when it comes to electric vehicles, from the gran turismo of the Audi RS e-tron GT to the value packed MG ZS EV, there's something for everyone.
Now the Autovillage has recently added Horwin electric mopeds and GoScoot electric scooters, to provide people with even more mobility options.
Ensuring customers always have a range of vehicles at hand is a top priority for the team, to make loan services as easy as possible. And now they’re driving sustainable practices by moving all of their service loan cars to electric and hybrid, while also offering GoScoot Electric Vehicle Scooters and E-Bikes, for customers to pick up and take.
Of course they still have the courtesy Volkswagen multivan running daily for people to jump aboard, but group after sales manager Bevan Sheppard says they’re now encouraging use of the new pedestrian laneway that runs along Hewletts Road into the city and to Bayfair.
In terms of servicing electric vehicles, Farmer Autovillage has been one of the most progressive dealerships in New Zealand. They were the first dealership in the Bay of Plenty to install a 175kW DC ultra-fast supercharger on site four years ago. For those new to the electric vehicle world, the dealership's Wallbox showroom offers an interactive space where customers can learn about electric/wall chargers and interact with them alongside the Farmer Autovillage parts specialists.
The dealership's Wallbox showroom offers an interactive space where customers can learn about electric/wall chargers and interact with them
Over the last five years, the team has worked hard to create total vehicle care solutions, aimed at customer and vehicle care. Now it includes services such as windscreen chip repairs, as well as wheel repair and alignment for all makes and models.
“The ultimate aim is for customers to know they can come to us,” says Bevan. “Anytime you think, ‘I need something for my car’, we want to be able to provide that. And we’re about 99 percent of the way there. We've invested in things that no other car dealership really does.”
And now with the online booking portal, customers can easily book in services like a warrant without spending time on the phone.
Awards aplenty
Adding to their already jam-packed shelves of awards is always a bonus for the Farmer Autovillage team. Farmer Nissan recently took home the Master Elite award for best Nissan dealer worldwide – a monumental achievement for the team. Prior to that the coveted Audi Dealer of the Year 2022 award was bestowed upon the dealership, with six team members also awarded as winners of six different categories.
Dealer principal Blair Woolford says the team was more than satisfied with the multiple awards, especially the overall Dealer of the Year win. "To win the award twice in three years speaks volumes of the hard work and dedication of our whole team,” he says.
And for Farmer Autovillage, that ongoing hard work and dedication is the best reward of all.