Disruptive design

An outside-the-box creative uses recycled plastic to 3D print aesthetic objects for home.

Words Casey Vassallo

Founder Matt Watkins.

Based in Tauranga, Special Studio is a design and production studio that fashions intriguing objects from recycled plastics using 3D printers. Located on Durham Street, the space acts as both the workshop and showroom, where each piece comes to life.

It kicked off with the Lulu bin in 2021, named after friend and designer Lulu Jackson (of Lulu Jackson Bridal), who suggested adding a twist to the prototype, literally. “The idea was to make a rubbish bin out of rubbish,” says founder Matt Watkins.

The first sale came through Instagram, and Mount Maunganui’s beloved Paper Plane became their first retailer. The business has since snowballed, and today, it can’t keep up with demand despite making around 100 pieces a week.

The distinct and popular Lulu form has gone on to become a display bowl, funky planter and stool, which remains their bestseller and takes up to 14 hours to print. More recently, they’ve added a bulbous Bubble side table to the repertoire, a stone-looking Monolithic side table, and a collection of mini Lulu stools for the little ones. There’s also a new rock collection, where no two objects turn out the same, and a range of lighting is in production.

Other designs have been born from collaboration, like the Twist side table by designers Daniel Vi Le (who works for the likes of Cult Gaia) and Tanil Raif (ex-Yeezy design architect), and can be found in the Orange County Museum of Art’s Please Do Not Enter concept store as Special Studio’s first international stockist. Matt has also worked with Warren and Mahoney Architects to engineer an e-waste recycling bin for One NZ’s stores nationwide, featuring the Noise design’s rippled texture and embossed with “recycled devices”.

Matt puts Special Studio’s success down to the unison between the designs and materials, similar to Tesla’s recipe. “Our products could look this great, but if they weren’t made from recycled plastic, they wouldn’t sell as well,” he explains. “If they were all made from recycled plastic, but they didn’t look this good, we wouldn’t sell them.”

Back when Matt bought his first 3D printer in 2018, it didn’t start with what to make, but how. More specifically, mass production’s unsustainable nature spurred him to create his own circularity model.

“The goal for starting the company was to figure out the best way to make stuff, period,” Matt says. “You need to make on demand, and that’s what led to get into additive manufacturing and 3D printing.” That is, 100 machines making 100 objects are more reliable and adaptable than one machine making 100 objects.

Running close to 24/7, Special Studio has a host of small Delta 3D printers and a few custom-made large-format printers of their creation. “We make what we sell, which is incredibly rare,” Matt says.

“And because we make the machines that make the products, we have total control over the production process.”

It’s also Matt’s way of looking at a global issue – plastic waste – and how he can spin it into a solution. “The problem with plastic is behavioural. We have to stop using plastics for single-use applications, but we shouldn't demonise plastic,” he says. “It’s easier to recycle, easier to process, you can mould plastic, and it requires low energy.”

In its raw form, recycled plastic filament looks like fishing wire. Matt sources the colourful matte material from Netherlands company Reflow, and KiwiFil supply the clear, white, black and amber materials. Computer-operated, the 3D printer draws each design in fine layers using the filament. “The best way to explain it is a hot glue gun on the end of a robot,” Matt says. Close up, you can see the moulded lines that give each piece a textural look.

This isn’t Matt’s first successful venture, either. Off the back of DJing around town, he co-founded SoundSwitch in 2011, a software and hardware system used to synchronise lighting and music performances. He built the business from zero, raised capital, and learned the manufacturing game before selling to American enterprise inMusic in 2018.

Special Studio is soon looking to scale and set up 3D printers overseas (like the US and Australia) to make objects closer to their destination, but the Bay of Plenty will remain home. “If we had a machine in every major market, we could send the print files, and overnight it could be released globally,” Matt says.

Matt has always had a bigger picture in mind, though. “The long-term goal, whether that’s with Special Studio or a secondary company, is to move into functional architecture components,” he says of staircases, boats and homes. “For me it’s about design – being able to create something totally unique and new. That’s the exciting part.”

A family affair

One of the South Island's original furniture retailers,
McKenzie & Willis Interiors, is set to bring Bay of Plenty homes their signature treatment. UNO spoke to managing director Bill Willis about his great-grandfather's legacy and the brand’s expansion north.

Words Karen Clarkson | Photos Salina Galvan

Having your family’s furniture store at your fingertips to explore and play in every day, might just be every child’s dream. For Bill Willis, and his cousin Tim Willis, directors of family-owned interiors brand McKenzie & Willis, this sums up their life as kids in Christchurch. 

“In those days, McKenzie & Willis was a four-level downtown showroom, managed by my dad, and Tim’s dad. We had great fun as children bouncing on the beds and exploring the furniture displays. As a teenager, I learnt to drive the trade truck and spent weekends delivering furniture around Christchurch,” recalls managing director Bill Willis. 

Bill and Tim’s great-grandfather Joseph Willis, along with RS McKenzie, first launched the business in 1906, selling houses, land, and furniture. Now almost 120 years later, and passing through three generations of Willis’, the Christchurch institution has become one of our country’s leading home furniture and interior design brands. 

Bill and Tim, who took the helm from their respective fathers after the Christchurch earthquakes, have set about expanding the brand’s footprint across New Zealand. 

With five successful stores in the South Island, including a purpose-built Christchurch showroom, McKenzie & Willis Interiors opened in the capital in 2017.  In 2021, Bill and Tim took the leap further north with the acquisition of The Design Depot from Mount Maunganui and Hamilton, and this year they added two contemporary showrooms to their now eight locations across Aotearoa. 

Bill says the purchase and rebrand of The Design Depot was a natural fit for the brand’s growth and values: a family business dedicated to creating beautiful interiors with excellent personalised service to match. 

“People and service have always been at the heart of what we do. We’re really proud to have all The Design Depot team continue with us at the new stores. To be able to adopt a great team with experience and relationships is the best outcome for everyone,” explains Bill. 

Kylie Keene (former owner of The Design Depot) took the lead alongside the McKenzie & Willis product team to design the new Mount Maunganui showroom collection and fit-out. 

Inside the space, creative curtain and blind displays, furniture, homewares, beds, and linens reflect the region’s personality. Across the store’s collection, the Bay’s relaxed, calm style, influenced by nature and the outdoors, has been combined with eye-catching patterns, textures, and wallpapers synonymous with the McKenzie & Willis brand.

“The focus was to bring the very best of these aesthetics together with high-end homewares and quality brands from here and around the world,” explains Bill. 

Alongside their hallmark showrooms and core offering of furniture, beds, and furnishings, is a full-service interior design experience with a focus on clients building a relationship with one key designer on their personal project. 

“We have been so fortunate to have attracted incredibly talented and passionate interior designers in each of our stores. Homes are where we spend time, bring up families, and entertain with friends. Our team of specialists works closely with our clients to turn houses into beautiful spaces that Kiwis love,” explains Bill.

The new Mount showroom features an expansive and inspiring sampling area allowing customers to visit and work alongside their interior designer. Whether clients are transforming a bedroom, living room, or building a new home, Bill says that by having one key contact, creating a strong relationship, and leaning on the chain of other stores, the team delivers exceptional results. “Across our family of New Zealand-made and imported brands, we can tailor-make sizes, fabrics, and configurations bespoke to your home and style. This is a real strength of McKenzie & Willis,” says Bill. 

Alongside the new Mount Maunganui showroom, McKenzie & Willis have renovated and rebranded The Design Depot store in Hamilton – a move he knows his dad and uncle would be proud of.

“Opening in new locations signals an exciting chapter for us; expanding
our offering nationwide and giving New Zealanders greater access to our comprehensive collections and design expertise. Dad had a real passion for growth and building beautiful showrooms and while he passed away last year, he knew the Mount Maunganui store was opening. I know he would be proud of our vision and what our team has created here.” 

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